ok i dont know if anyone else has posted anything about this but, i finally went and checked out the ram challenge website, and needless to say it was the lamest thing ive ever encountered. dont get me wrong, i love dodge, ive had nothing but dodge trucks since i was 20 and i wouldnt dream of driving anything else, (maybe a camaro ss) but this is just a lil over the top. nothing but production value BS. it must have been done by the same people who did the toyota truck commericals where it shows them going over a see-saw or almost driving off the edge of a cliff. but dodge just shows like 30 seconds of a new ram driving over some logs VERY closely spaced together, or dodging (no pun right?) swinging trucks.
just doesnt appeal to me what-so-ever, for being such a great truck with a super rear suspension, they could have done ALOT better with a silly advertisment.
sorry for the rant but just wonderin if you all feel the same or not, cause i was very displeased with the material.

 

yeah very corny. if i wasnta dodge guy and saw that crap i would probably not buy it. i have learned to dislike the tundra because of there terrible marketing scheme they did.

 

I dunno about the coil springs, if they work out great though.

 

yaaaa it is a lil over done id say

 

They produce rgeat ride quality for a truck compared to leaf springs and I am sure some of the 4th gen guys would not disagree. A study I just saw said that the trucks do squat a little more than normal but that it does not effect handling or load ratings it just looks like you are hauling more. As far as the advertisements it is a load of junk as seeing the trucks put through a paces course such as a track 0-60's trailer pulling and going around a track with a trailer to show how the new trailer sway control feature helps in dangerous situations but things like that don't draw viewers and they are going through the wow factor with the ram challenge. A niffty little marketing term and I can see how it works (I am doing marketing FYI) and that is the sole purpose. However I think many dodge customers would rather see the above to prove that dodge really is the best out there.