I disagree. I think this car is meant to compete with cars that are 40 YEARS OLD! lol

 

I guess I didn't communicate my point correctly. The Imperial's styling compares to super luxury cars like Rolls Royce in the attempt to compete against Cadillac, Mercedes, and BMW but it won't work because the styling is more likely to compete against Rolls Royce and the Cadillac, Mercedes, and BMW will not be attracted to it because of the styling is too different from what they are interested in. If Chrysler intends to go with this styling then they should focus the Rolls Royce market because I doubt it will work on the Cadillac, Mercedes, and BMW crowd. I just think they need to go back to the drawing board altogether.

 

This is a concept, just like the Challenger. Concepts are meant to gauge the publics reaction to a certain design. Just because a concept vehicle is built doesn't mean that it is a serious candidate for production. Manufacturers like to know the publics thinking on their design themes so they have an idea of what direction to take in terms of styling, features and so on. Not everyone in the market is 20's, single and looking for a performance vehicle. So it's to be expected the manufacturers will have a broad range of concepts and themes to gather as much reaction from as many segments as possible. I really don't care for the Imperial, awkward looking to put it nicely. The 300 is proportioned much better and I would think pretty much covers this segment but maybe DCX is looking to go upscale.

 

I don't about anyone else, but I know how concepts work.

It would be nice to have a huge LX variant like a Rolls. You know, something you could have a driver take you around in, but this thing is purely too ugly.

So far, I don't think anyone has liked this thing. Don't make it Chrysler...

BUT, I DO like the fact of a large classy LX variant, just not this design. Go back to the drawing board DCX.

BTW, the Edmunds page no longer has the picture. So here is the 2006 Chrysler Imperial concept picture from Allpar, and Allpar's Imperial page.

http://www.allpar.com/cars/ly/imperial.html

 

And I'd buy either of those cars before I'd even take a free one of this p.o.s.

It looks like a WWII german reject car......I'm sorry but you couldnt even give me one of these. I especially hate the rear end and the fact that half the gauges are down on the console.....that seems to be a theme with a majority of automakers this past 8 months on all the concepts....

 

I can see this used more for limos

 

After lookings at some more pics, it's not so bad in the front. It's the back that needs some major work...

 

does anyone find that strikingly similar to the rolls royce phantom?? i mean it looks a lot like it...

 

That's a ritzy looking ride!! Those who want to project that "image" of $$$ will be drawn to it, I'm sure. I'm more of a blue jeans and t-shirt type than a black tie person......

Dusty

 

My point exactly. I like the idea of Chrysler offering a more upscale car to recapture their luxury image, but this design won't work. Maybe for Maybach but not Chrysler. Chryslers are supposed to be good looking, Maybach's are allowed to be ugly.