Most of my recent Wallpaper Wednesday posts have focused on some of the killer concepts Ma Mopar has released over the years.

But I since I spent the last few days off roading South of the Border down in Baja California, I figured it was about time to do another corporate cousin edition. And this one actually works on two levels, because I was down there with the fantastic folks of BFGoodrich, which—you guessed it!—is related to Michelin the same way Jeep is related to Ma Mopar. I know, I'm so clever it hurts.


Bringing multiple performances together with innovative technologies to deliver the total performance all drivers need — that’s Michelin® Total Performance™. Michelin is dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 22,200 and operates 19 major manufacturing plants in 16 locations.