A look at the Chrysler Group’s bestsellers in February
The Chrysler Group moved 139,015 new vehicles last month – marking the 35th consecutive month where the company as a whole has shown year over year (compared to the same month in the previous year) growth. No other automaker can make a claim like that but the bigger story is which vehicles did the best in February 2013.
As always, the Ram Pickup was the company’s bestselling vehicle with 23,289 new trucks sold and the lead that the Ram has over the next closest vehicle leads me to believe that the Ram family will basically always be the company’s top seller. Even if we were to combine vehicles by platform, grouping together models like the Charger, the Challenger and the Chrysler 300 or the Chrysler and Dodge minivans – the Ram truck still moved more units last month.
Next, the Chrysler 200 jumped grabbed the second spot with 11,446 examples of the classy midsized sedan sold while the Caravan lineup narrow beat the Dodge Charger for 3rd place by a margin of 10,415 (Caravan) to 10,301 (Charger). The Jeep Wrangler rounded out the top five in company sales while also being the final vehicle to move more than 10,000 units last month.
In 6th place sits the Dodge Avenger which put up a second straight strong month to be the company’s 3rd bestselling car in moving 9,980 units sold. The Avenger continues to benefit from the fact that dealerships can deeply discount this sporty midsized car while the Dodge Dart that is drawing buyers into dealerships has a much smaller profit margin – thus much less wiggle room for dealerships to move on prices. This is resulting in some prospective Dart buyers driving out with the slightly larger Avenger but in the end – a sale is a sale.
The 7th place vehicle in Chrysler Group vehicle sales was the Jeep Grand Cherokee. Even though some buyers are sitting back and waiting for the beautifully refreshed 2014 Grand Cherokee, the most awarded SUV ever continues to move big units with 9,439 new models sold in February. The Chrysler Town & Country minivan sat in the 8th spot with 8,614 new units sold while the Dodge Dart and Chrysler 300 finished off the top ten with 7,720 (Dart) and 7,670 (300) units sold.
Check out the full list of February 2013 vehicle sales below including year over year growth.
1.Ram Pickup – 23,289, +3%
2. Chrysler 200 – 11,446, +18%
3. Dodge Caravan – 10,415, -18%
4. Dodge Charger – 10,301, +41%
5. Jeep Wrangler – 10,091, +8%
6. Dodge Avenger – 9,980, +52%
7. Jeep Grand Cherokee – 9,439, -26%
8. Chrysler Town & Country – 8,614, -10%
9.Dodge Dart – 7,720, N/A
10. Dodge Journey – 7,530, +21%
11. Jeep Patriot – 6,329, +24%
12. Chrysler 300 – 5,023, -35%
13. Dodge Challenger – 4,911, +34%
14. Dodge Durango – 4,749, +38%
15. Jeep Compass – 3,776, +36%
16. Fiat 500 – 3,302, +2%
17. Jeep Liberty – 1,529, -79% (vehicle discontinued)
18. Ram Cargo Van – 538, -2%
19. Dodge Caliber – 32, -98% (vehicle discontinued)
20. SRT Viper – 1, N/A
21 – Tie. Dodge Dakota – 0, vehicle discontinued
21 – Tie. Dodge Nitro – 0, vehicle discontinued