Dodge Dart posts records sales (again) in April

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Dodge Dart lineup 600

For the fifth straight month (April 2013), the new Dodge Dart has posted record sales figures with 8,099 examples of the sporty compact sedan sold. That number presents only a slight improvement over the previous monthly sales record of 8,091 (March 2013), the Dart is still headed in the right direction as the model nears its one year anniversary.

8,099 units sold makes the Dodge Dart the third-bestselling vehicle in the Dodge brand lineup, trailing only the Avenger and the Caravan family while outselling the Dodge Charger that has often been the brand’s top selling car over the past few years. In addition to the Avenger, the only car from the five Chrysler Group brands to outsell the Dart in April was the Chrysler 200.

On the year, Chrysler has sold 31,064 examples of the 2013 Dodge Dart with 56,367 Dart sedans sold since the car was introduced last June.  With the one year anniversary of the Dart coming up in June, the sporty compact sedan is on pace to sell around 65,000 units in the first 12 months.  The company is certainly hoping that sales continue to improve but 65,000 units sold in the first year of sales is very impressive – especially when we consider the fact that the first couple months saw less than 1,000 units sold each month.

While the new Dodge Dart has a long way to go in terms of sales to compete with the segment’s heavy hitters–including the Ford Focus, the Toyota Corolla, the Honda Civic and the Chevy Cruze–the steady growth of this new model shows that the new Dart has done a great job of replacing the funky little Caliber hatchback. The company didn’t expect that the new Dart would instantly become one of the US’ bestselling vehicles but their efforts to once again offer a competitive vehicle in the super hot C-segment have seemingly paid off.

The introduction of the higher performance Dart GT and the super efficient Dart Aero should help the numbers to improve as these models will make the Dart the most efficient non-hybrid in the segment as well as one of the most powerful.

Dodge Dart Sales:
Jun – 202
Jul – 772
Aug – 3,045
Sep – 5,235
Oct – 5,455
Nov – 4,489
Dec – 6,105

Jan – 7,145
Feb – 7,720
Mar – 8,091
Apr – 8,099

Longtime auto journalist Patrick Rall contributes to Ford Truck Enthusiasts, Rennlist, Club Lexus, F-150 Online, and YotaTech.

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