Alice Cooper & Dodge Rock Out in Latest Durango Commercials
New Dodge Durango commercials focus on the Apple CarPlay experience using the ‘King of Shock Rock.’ And a goat.
If you’re going to show how cool Apple CarPlay is, you’ve got to focus on some great tunes. In two new commercials for the 2018 Dodge Durango, the spotlight is not only on how helpful Apple CarPlay is, but how good it sounds, especially when Alice Cooper is thumping through the speakers.
The clever ads focus on a day in the life of Alice Cooper’s assistant. He drives all over Hollywood in a Durango getting all the things Cooper needs to, well, be Alice Cooper. These include black make-up, black roses, and a goat, naturally. All the while, the harried assistant listens to “Under My Wheels” by Cooper, a solid choice. He utilizes the many features of Apple CarPlay synched to his iPhone; from getting directions, to asking a variety of hilarious questions.
It’s an incredibly clever way to show how Apple CarPlay can help in your day-to-day errands, and made us think we needed this in our ride immediately. Of course, using Cooper to promote Apple Music is brilliant choice, and his cameos in both ads are pitch perfect.
The other star of the ads is, of course, the 2018 Dodge Durango SRT. The ad effectively and subtly shows off its handling, utility, comfort, muscle, and manages to do so while looking tough and cool.
Check out the second ad here, with a surprise ending.
Join the Dodge Forums now!
