Limited-edition 2019 Ram 1500 Kentucky Derby Truck Debuts
Truck marks introduction of Ivory White Tri Coat paint & first time body-colored appearance package is available on Ram 1500 Limited.
Ram Truck is bringing its own brand of horsepower to the May 5 running of the 144th Kentucky Derby. The brand will showcase its special 2019 Ram 1500 Limited Kentucky Derby Edition truck, a leader in durability, technology, efficiency and luxury.
The all-new Ram 1500 Kentucky Derby Edition, created to commemorate the brand’s ninth year as “Official Truck of Churchill Downs and the Kentucky Derby,” will be available for race fans to check out at multiple locations throughout the Churchill Downs grounds. It is fittingly based on the brand’s top Limited trim and features new “Limited Edition” body-color look and distinctive “Kentucky Derby Run for the Roses” bed graphics.
“With the introduction of the 2019 Ram 1500 Kentucky Derby Edition, Ram celebrates the tireless work ethic of those who make it to the starting gate at the Derby and recognizes that there can be no compromises when it comes to winning the race,” says Mike Manley, head of the Ram brand. “The all-new Ram 1500 is symbolic of all of those qualities, as we introduce what we feel is the best truck in the market: the strongest, most capable, most technologically advanced and most luxurious Ram truck ever.”
Ram Truck brand’s integration with the Kentucky Derby includes immersing fans attending the races, and those watching the festivities on TV, in a total Ram brand experience. In addition to the on-site truck displays, fans will see Ram video integrations, backcountry and trackside signage throughout Churchill Downs, and branding on gate crew staff uniforms and on the clothing of jockeys.
Additionally, Ram ProMaster vans will transport the traditional Kentucky Oaks “Garland of Lilies” (May 4) and Derby “Garland of Roses” (May 5), worn by each day’s winning horse, and the winning jockey bouquets to Churchill Downs.
On May 4, a pink-wrapped Ram 3500 Heavy Duty Limited dually will lead the Kentucky Oaks Survivors Parade, a march of cancer survivors on the Churchill Downs’ historic racetrack. Prior to the 144th running of the Longines Kentucky Oaks race, 144 survivors will walk in the parade led by the pink Ram truck.
2019 Ram 1500 Kentucky Derby Edition
The launch of the Derby Edition Ram 1500 marks the introduction of Ivory White Tri Coat paint and the first time that a body-colored appearance package will be available on the all-new Ram 1500 Limited.
Five additional exterior colors are also available for Kentucky Derby Edition buyers to choose from: Delmonico Red, Diamond Black Crystal, Granite Crystal, Max Steel or Patriot Blue. The Ram Kentucky Derby Edition is available in 4×2 or 4×4 Crew Cab configurations, with a 5 ft.-7 in. bed length.
Production of the 2019 Ram 1500 Kentucky Derby Edition is limited to 2,000 units and is on sale now, with a base price of $55,680.