Ram 1500 Sends FCA Sales Soaring Through November
Ram truck shipments increased by a staggering 59%, making FCA’s overall total sales the highest in 17 years.
Fiat-Chrysler today reported U.S. sales of 181,310 in November, a 17 percent increase compared with sales in November 2017 of 154,919 vehicles.
Sales were driven by the Jeep and Ram brands which set a variety of records in total, retail and nameplate sales. Ram led FCA U.S. brands with a 44 percent increase in vehicle sales. FCA U.S. retail sales in November rose 6 percent to 136,704 vehicles. It was the highest November retail sales since 2001 when sales reached 155,706 vehicles. Fleet sales totaled 44,606 vehicles.
“Our dealers saw steady customer traffic throughout the month and especially during the Thanksgiving weekend,” Head of U.S. Sales Reid Bigland said. “We were also honored when Motor Trend named the Jeep Wrangler as the ‘2019 SUV of the Year’ and the Ram 1500 as the ‘2019 Truck of the Year.’ The awards underscore the hard work our dealers and employees have done to make both of these vehicles a success.”
Ram brand sales rose 44 percent to a November record 57,970 vehicles. The previous record was 42,511 vehicles in November 2016. The Ram 1500 drove the performance as total sales climbed 59 percent to 37,637 vehicles for a new November record. The 1500 and the brand overall also delivered record retail sales for November.
Dodge sales jumped 15 percent to 33,196. The brand was driven by Challenger sales, which rose 30 percent.