Ho-Ho-Go: Dodge Mockumentary Declassifies Santa’s Brutal New Sleigh
Jolly Fast Man is a fun seven-part series with WWE’s Bill Goldberg & All Girls Garage host Cristy Lee weighing in on the ‘Redeye Express.’
Dodge just launched “Jolly Fast Man,” a seven-part social series campaign across its digital and social channels that gives viewers an “inside look” the entire process of overhauling Santa’s sleigh to become the savage beast known as the “Redeye Express.”
The series launched on the brand’s YouTube channel, with content running across the brand’s Facebook, Instagram and Twitter channels throughout the month of December. The initiative features Dodge personalities Bill Goldberg (professional athlete, NFL player, pro wrestler and automobile aficionado) as Santa and All Girls Garage host and automotive enthusiast Cristy Lee as Mrs. Claus.
The social series takes viewers behind the scenes of the “rebuild,” where Santa, Mrs. Claus and the elves take inspiration from the Dodge brand lineup to put a decidedly Dodge spin on Santa’s classic sleigh, and reveal the reasoning behind many of the sleigh’s new features. The initiative is an extension of the Dodge’s “Big Finish” 30-second campaign spot “Upgrade” in which Santa stares at his centuries-old sleigh and proclaims to his elves, “It’s time for an upgrade!”
All seven 30-second videos can be viewed on Dodge’s YouTube channel; content will also run across the brand’s Facebook, Instagram and Twitter channels through December.