'Anchorman 2': Dodge Durango sales up nearly 40% thanks to Ron Burgundy ads
Yeah, I don't think the Ron Burgundy ads are doing anything to help move the new Durango - I think it's the refinement that was finally delivered that has really made the 2014 Durango a mover. I had always liked the Gen 3, but on my first go at a 3-row, I chose the Explorer and had no regrets - I honestly felt it was the better pick when I looked at both 2012s. This time around, though, between the material and tech changes on the interior, the 8 speed transmission, and the exterior changes, it was no competition - Dodge definitely one-uped Ford this time around.



