3rd Gen Durango 2011+ models

Knuckle White?

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Old Sep 12, 2016 | 08:02 AM
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Default Knuckle White?

Just out of curiosity, does anyone where the color name "knuckle white" came from? My wife's new Citadel is that color -- which makes for a really nice looking Durango, especially with the chrome -- and we were puzzled about the name (you have to have something to do while waiting at the dealer's during the sales "process.").
 
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Old Sep 12, 2016 | 10:11 AM
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You post some pictures and we'll give you an answer.
 
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Old Sep 12, 2016 | 05:24 PM
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Marketing. They are going back to Dodge's Muscle-Car days and renaming colors to invite the association of sportiness. "White-Knuckle White" as in white-knuckle ride on a roller coaster...
 
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Old Sep 13, 2016 | 05:49 AM
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I think you're right, Pappy35.
 
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