Great commercial. Although it goes beyond Dodge representing farmers, the truth of toughness, dedication, and sacrifices of this breed, called farmers. Paul Harvey hit it on the head.

 

I saw the commercial, but not by watching the superdummies, the commercial seemed VERY pointless to me.
If they`re going to advertise a truck, then it should have been about the truck, not about farmers.
You want to impress & sell the truck, show us how and what the truck will do.
Besides that,ther are far more urbanites buying these trucks than farmers.

Just my opinion.

 

A bit too subtle for me. I am in the business, so take this for what it's worth ... show the darn truck a bit more.

That being said, it was a powerful message and as far as brand placement goals are concerned, it appears to get the job done. When I say brand placement, I mean it in marketing terms... placement in the minds of customers. Farmers are tough and rugged, yet have a soft side. Dodge is tough and rugged, yet has a soft side (comfort).

Ugh. I feel like I am at work. 'nuff said.