Fiat's North American Chief
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Champion
Joined: May 2005
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Fiat's North American Chief
Chrysler Group Names Fiat N.A. Brand Leader
Yesterday, 3:18 PM
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Laura Soave will lead the reintroduction of the Fiat Brand in North America, beginning with the Fiat 500, per a company release. Soave reports to Sergio Marchionne, CEO of Chrysler Group.
Soave joins Chrysler Group from Volkswagen of America where she most recently was the General Manager of Experiential Marketing leading consumer marketing initiatives. While at VW, she also was the head of advertising and communications activities for all large passenger vehicles and SUVs.
Prior to that, she worked at Ford Motor Company in a variety of positions including most recently as a Brand DNA Manager where she managed the repositioning of the Ford, Lincoln and Mercury brands.--Karl Greenberg
Yesterday, 3:18 PM
Article ▼ Comments ▼
SHARE
TOOLS
COMMENT
SUBSCRIBE
RSS
RELATED ARTICLES
1. Tip-Off: Infiniti Piles On Basketball Alliances
2. General Motors To Open The 'Un-Dealership'
3. Maritz: 'Cash For Clunkers' Worked Just Fine
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TAGS: Personnel, Automotive
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2. Twitter And Facebook Creating Challenges for U.S. Courts
3. Simple Rule: Don't Friend Bosses
4. General Motors To Open The 'Un-Dealership'
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7. Tying In-Text Ads To Search And Branding Pays Dividends
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Laura Soave will lead the reintroduction of the Fiat Brand in North America, beginning with the Fiat 500, per a company release. Soave reports to Sergio Marchionne, CEO of Chrysler Group.
Soave joins Chrysler Group from Volkswagen of America where she most recently was the General Manager of Experiential Marketing leading consumer marketing initiatives. While at VW, she also was the head of advertising and communications activities for all large passenger vehicles and SUVs.
Prior to that, she worked at Ford Motor Company in a variety of positions including most recently as a Brand DNA Manager where she managed the repositioning of the Ford, Lincoln and Mercury brands.--Karl Greenberg
The Forum Tyrant
Joined: Mar 2004
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From: Puttin' Detroit City back on the map.
where did you copy this from??
Here is my piece about this:
http://www.examiner.com/x-8811-Detroit-Autos-Examiner
I originally made a comment about how she was the best looking corporate leader in the US market but Amanda thought that it might be taken as offensive to women...
Here is my piece about this:
http://www.examiner.com/x-8811-Detroit-Autos-Examiner
I originally made a comment about how she was the best looking corporate leader in the US market but Amanda thought that it might be taken as offensive to women...