How company distinguishes between brand and company ?
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11-29-2010, 12:32 AM
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How company distinguishes between brand and company ?
This is very basic question but by no means I know anything about brands !. e.g I heard the news recently that talks on going on for takeover of Cadbury, let us imagine that happens , then Cadbury as brand would continue to exist ? I know certain other cases like General Motors is company and Holden , Chevrolet are brands owned by them. But the cases in which name of the company and brand are same, whether the company registers the brand in it's name ? Sorry for stupid question !