2013 Jeep Grand Cherokee to get diesel option, could Ram 1500 follow?
#11
01-12-2012, 11:14 AM
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Actually, I believe the reason is twofold:
1) Dodge(and Ford and GM with theirs) charges an outrageous premium for the Cummins that it sells now. To say "charges a premium" is to say "reaches their arm up to the elbow up your rear and rips your guts out" to buy one. $45,000 for a pretty much base Cummins truck now. Really? There's a $65,000 loaded Cummins Dodge on the local dealer lot right now. Chrysler LOVES that 70% pure profit per Cummins truck. They will have to sell a small diesel for a lot less and make a LOT less profit per truck. There's little incentive to sell it in their eyes.
2) The cost of diesel is really high and getting higher. For most people, the cost of diesel doesn't come close to the real $ savings you get in mileage.
Remember this, Chrysler or any other company wants your loyalty just enough to buy their highest margin product. So unless a small diesel will get people to buy a new Dodge and then step up to the higher profit vehicle, they don't care. So in their marketing brains, they think a smaller profit, small diesel would be the beginning and end of your shopping and they really don't care to get "cheap" customers in the door. And that is sad. In the 80's up to the early 2000's Chrysler had inexpensive models to get people into their cars and trucks and after earning your loyalty would get you to keep buying up. That Chrysler died with DaimlerSh*t. And I think that is why Chrysler's sales plummeted. Small diesel=small profit and that is something the new Chrysler will not tolerate.
1) Dodge(and Ford and GM with theirs) charges an outrageous premium for the Cummins that it sells now. To say "charges a premium" is to say "reaches their arm up to the elbow up your rear and rips your guts out" to buy one. $45,000 for a pretty much base Cummins truck now. Really? There's a $65,000 loaded Cummins Dodge on the local dealer lot right now. Chrysler LOVES that 70% pure profit per Cummins truck. They will have to sell a small diesel for a lot less and make a LOT less profit per truck. There's little incentive to sell it in their eyes.
2) The cost of diesel is really high and getting higher. For most people, the cost of diesel doesn't come close to the real $ savings you get in mileage.
Remember this, Chrysler or any other company wants your loyalty just enough to buy their highest margin product. So unless a small diesel will get people to buy a new Dodge and then step up to the higher profit vehicle, they don't care. So in their marketing brains, they think a smaller profit, small diesel would be the beginning and end of your shopping and they really don't care to get "cheap" customers in the door. And that is sad. In the 80's up to the early 2000's Chrysler had inexpensive models to get people into their cars and trucks and after earning your loyalty would get you to keep buying up. That Chrysler died with DaimlerSh*t. And I think that is why Chrysler's sales plummeted. Small diesel=small profit and that is something the new Chrysler will not tolerate.
#12
01-21-2012, 07:06 AM
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Oh for the love of god, can we get someone in any of the truck manufacturers to pull their heads out of where the sun don't shine.
Seriously, the NUMBER ONE PLACE they have been getting feedback that they need to put a diesel is the half ton, yet they choose the Grand Cherokee.
We all know what is probably going to happen. When it sells lower numbers than they wanted, they will can the diesel half tons and all other vehicles under 3/4 ton for another 5-10 years, meanwhile giving every other company even more time to get one to market before Chrysler.
Seriously, cummins has the engine ready, they have had it ready for what 3 years at this point, and yet Chrysler keeps going around in circles with it. Jesus some days I just want to find where the room is with all these executives, and punch each one in the face, maybe it will knock some sense into them...nah, they never learn.
Seriously, the NUMBER ONE PLACE they have been getting feedback that they need to put a diesel is the half ton, yet they choose the Grand Cherokee.
We all know what is probably going to happen. When it sells lower numbers than they wanted, they will can the diesel half tons and all other vehicles under 3/4 ton for another 5-10 years, meanwhile giving every other company even more time to get one to market before Chrysler.
Seriously, cummins has the engine ready, they have had it ready for what 3 years at this point, and yet Chrysler keeps going around in circles with it. Jesus some days I just want to find where the room is with all these executives, and punch each one in the face, maybe it will knock some sense into them...nah, they never learn.
#13
02-01-2012, 01:39 PM
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Oh for the love of god, can we get someone in any of the truck manufacturers to pull their heads out of where the sun don't shine.
Seriously, cummins has the engine ready, they have had it ready for what 3 years at this point, and yet Chrysler keeps going around in circles with it. Jesus some days I just want to find where the room is with all these executives, and punch each one in the face, maybe it will knock some sense into them...nah, they never learn.
Seriously, cummins has the engine ready, they have had it ready for what 3 years at this point, and yet Chrysler keeps going around in circles with it. Jesus some days I just want to find where the room is with all these executives, and punch each one in the face, maybe it will knock some sense into them...nah, they never learn.
And Chrysler/Fiat owns 50% of VMotori, so they are most likley going to be using them for the 1500 (if it ever does get a diesel)
would you rather have a 3.0 VM, or a pentastar in a 1500????
now if Motori could make a 4.0L CRD... that might be somthing???? close the a 4BT Cummins?
These are the Facts.
#14
02-02-2012, 11:11 AM
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Oh for the love of god, can we get someone in any of the truck manufacturers to pull their heads out of where the sun don't shine.
Seriously, the NUMBER ONE PLACE they have been getting feedback that they need to put a diesel is the half ton, yet they choose the Grand Cherokee.
We all know what is probably going to happen. When it sells lower numbers than they wanted, they will can the diesel half tons and all other vehicles under 3/4 ton for another 5-10 years, meanwhile giving every other company even more time to get one to market before Chrysler.
Seriously, cummins has the engine ready, they have had it ready for what 3 years at this point, and yet Chrysler keeps going around in circles with it. Jesus some days I just want to find where the room is with all these executives, and punch each one in the face, maybe it will knock some sense into them...nah, they never learn.
Seriously, the NUMBER ONE PLACE they have been getting feedback that they need to put a diesel is the half ton, yet they choose the Grand Cherokee.
We all know what is probably going to happen. When it sells lower numbers than they wanted, they will can the diesel half tons and all other vehicles under 3/4 ton for another 5-10 years, meanwhile giving every other company even more time to get one to market before Chrysler.
Seriously, cummins has the engine ready, they have had it ready for what 3 years at this point, and yet Chrysler keeps going around in circles with it. Jesus some days I just want to find where the room is with all these executives, and punch each one in the face, maybe it will knock some sense into them...nah, they never learn.
