Chrysler Group Marketing Chief: "Hip-hop fans buy a lot of cars"
#2
01-26-2006, 06:53 AM
RE: Chrysler Group Marketing Chief: "Hip-hop fans buy a lot of cars"
he makes sense to me. They have to appeal to diverse range of potential customers so what seemed to me to be stupid to me (Snoop Dog) was probably reaching an audience that could relate. As long as they continue the performance and agressive oriented aspect with the Dodge brand I think they are on the right track.