Chrysler Group Reports U.S. Monthly and Quarterly Sales
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07-08-2006, 10:18 AM
Chrysler Group Reports U.S. Monthly and Quarterly Sales
Chrysler Group Reports U.S. Monthly and Quarterly Sales
* Chrysler Group brings Employee Pricing Plus program to all customers
* “Ask Dr. Z” Marketing Campaign communicates the benefits of American and German engineering and design in DaimlerChrysler products
* Dodge Caliber continues strong selling pace
* Jeep® Compass begins shipping to Dealers nationwide
Auburn Hills, Mich., Jul 3, 2006 -
Chrysler Group reported U.S. sales for June 2006 of 185,946 units, a decrease of 15 percent compared to June 2005 sales of 220,032 units. Sales for the second quarter declined 12 percent to 567,302 units. Second quarter 2005 sales totaled 641,153 units. Year-to-date sales totaled 1,129,546 units, a decline of 5 percent versus 2005 year-to-date sales of 1,187,885 units. All sales are reported on a day-rate adjusted basis unless otherwise indicated.
“Consumers are wrestling with the effects of higher gas prices and other economic uncertainties that are impacting the entire automotive industry, including the Chrysler Group,” said Steven Landry, Chrysler Group, Vice President – Sales and Field Operations. “Products like the Dodge Caliber and the upcoming Jeep® Compass along with the Employee Pricing Plus program with the ‘Ask Dr. Z’ advertising campaign are the tools the company will use to build sales momentum.”
Sales of the Dodge Caliber totaled 12,098 units in June, marking the third consecutive month of sales in excess of 11,000 units. Sales of the Dodge Ram pickup performed comparably during June, with sales only declining 1 percent year over year to 32,375 units. June 2005 sales totaled 32,825 units. The Dodge Charger posted sales of 9,710 units, an increase of 123 percent over previous year sales of 4,354 units. Monthly sales of Dodge brand vehicles totaled 96,485 units, a decrease of 11 percent over June 2005 sales of 107,997 units. For the quarter, the Dodge brand posted sales of 302,692 units, down 7 percent over second quarter 2005 sales of 325,274 units.
The Jeep Commander posted sales of 8,958 units for June 2006, 40 percent higher than May 2006 sales of 6,138 units. For the month, Jeep brand sales declined 19 percent, posting sales of 37,475 units. June 2005 sales totaled 46,441 units. Quarterly sales for the Jeep brand totaled 104,965 units, a decline of 18 percent from previous year sales of 127,257 units. Launching on the heels of the Dodge Caliber and coming from the same manufacturing facility, the all-new 2007 Jeep Compass expands the Jeep product lineup as the newest entry delivering utility, fuel efficiency and value. The Jeep Compass is just beginning to arrive at dealerships to a positive reception.
Chrysler PT Cruiser posted sales of 14,693 units, an increase of 25 percent over previous year sales of 11,727 units. Monthly Chrysler brand sales totaled 51,986 units, a decrease of 21 percent over previous year sales of 65,594 units. Quarterly Chrysler brand sales totaled 159,645 units, down 15 percent from second quarter 2005 sales of 188,622 units.
“The launch of the company’s Employee Pricing Plus program, driven by the “Ask Dr. Z” advertising campaign, provides a unique opportunity for the Chrysler Group to leverage its global resources and U.S. dealer network to produce and distribute unique, customer driven products like the Dodge Caliber and Jeep Compass,” said Michael Manley, Chrysler Group, Vice President – Sales Strategy and Dealer Operations. “We remain focused on launching great products and improving sales through year-end.”
Chrysler Group finished the month with 647,695 units of inventory, or a 91-day supply.
* Chrysler Group brings Employee Pricing Plus program to all customers
* “Ask Dr. Z” Marketing Campaign communicates the benefits of American and German engineering and design in DaimlerChrysler products
* Dodge Caliber continues strong selling pace
* Jeep® Compass begins shipping to Dealers nationwide
Auburn Hills, Mich., Jul 3, 2006 -
Chrysler Group reported U.S. sales for June 2006 of 185,946 units, a decrease of 15 percent compared to June 2005 sales of 220,032 units. Sales for the second quarter declined 12 percent to 567,302 units. Second quarter 2005 sales totaled 641,153 units. Year-to-date sales totaled 1,129,546 units, a decline of 5 percent versus 2005 year-to-date sales of 1,187,885 units. All sales are reported on a day-rate adjusted basis unless otherwise indicated.
“Consumers are wrestling with the effects of higher gas prices and other economic uncertainties that are impacting the entire automotive industry, including the Chrysler Group,” said Steven Landry, Chrysler Group, Vice President – Sales and Field Operations. “Products like the Dodge Caliber and the upcoming Jeep® Compass along with the Employee Pricing Plus program with the ‘Ask Dr. Z’ advertising campaign are the tools the company will use to build sales momentum.”
Sales of the Dodge Caliber totaled 12,098 units in June, marking the third consecutive month of sales in excess of 11,000 units. Sales of the Dodge Ram pickup performed comparably during June, with sales only declining 1 percent year over year to 32,375 units. June 2005 sales totaled 32,825 units. The Dodge Charger posted sales of 9,710 units, an increase of 123 percent over previous year sales of 4,354 units. Monthly sales of Dodge brand vehicles totaled 96,485 units, a decrease of 11 percent over June 2005 sales of 107,997 units. For the quarter, the Dodge brand posted sales of 302,692 units, down 7 percent over second quarter 2005 sales of 325,274 units.
The Jeep Commander posted sales of 8,958 units for June 2006, 40 percent higher than May 2006 sales of 6,138 units. For the month, Jeep brand sales declined 19 percent, posting sales of 37,475 units. June 2005 sales totaled 46,441 units. Quarterly sales for the Jeep brand totaled 104,965 units, a decline of 18 percent from previous year sales of 127,257 units. Launching on the heels of the Dodge Caliber and coming from the same manufacturing facility, the all-new 2007 Jeep Compass expands the Jeep product lineup as the newest entry delivering utility, fuel efficiency and value. The Jeep Compass is just beginning to arrive at dealerships to a positive reception.
Chrysler PT Cruiser posted sales of 14,693 units, an increase of 25 percent over previous year sales of 11,727 units. Monthly Chrysler brand sales totaled 51,986 units, a decrease of 21 percent over previous year sales of 65,594 units. Quarterly Chrysler brand sales totaled 159,645 units, down 15 percent from second quarter 2005 sales of 188,622 units.
“The launch of the company’s Employee Pricing Plus program, driven by the “Ask Dr. Z” advertising campaign, provides a unique opportunity for the Chrysler Group to leverage its global resources and U.S. dealer network to produce and distribute unique, customer driven products like the Dodge Caliber and Jeep Compass,” said Michael Manley, Chrysler Group, Vice President – Sales Strategy and Dealer Operations. “We remain focused on launching great products and improving sales through year-end.”
Chrysler Group finished the month with 647,695 units of inventory, or a 91-day supply.