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I saw on Rover's website that they have something called a tax advantage that knocks off over $15000 if you have a small business. That should help quite a few people afford them and boost sales quite a bit for people who have been close to affording them before and looking for an SUV that has more luxury features.
This is the way it should be..remember that the rover is a british copy of the GP from ww2 anyway! Its always good to have the Original back in its place!
But nothing can match the rover in its match of luxury and performance, and when you factor in the discount I can't see why you would get anything else.