why did dodge change this?
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Joined: Mar 2006
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why did dodge change this?
the information on dodge.com is different from what was said before...
The Caliber will not go head-to-head with cheap, entry-level models. That marks a change from the Neon, which it replaces.
"Caliber is bigger than your typical small car," Steven Landry, Dodge vice president of marketing and product planning, told Automotive News. "It has a lot of standard features you typically wouldn't find on a small car.
"We are focusing on a demographic of people that it is not their first car. It is probably their second vehicle."
The Caliber, a five-door hatchback, will go on sale in the first quarter of 2006, Landry says.
Dodge is in the final stages of pricing the vehicle, Landry says.
The Caliber will not go head-to-head with cheap, entry-level models. That marks a change from the Neon, which it replaces.
"Caliber is bigger than your typical small car," Steven Landry, Dodge vice president of marketing and product planning, told Automotive News. "It has a lot of standard features you typically wouldn't find on a small car.
"We are focusing on a demographic of people that it is not their first car. It is probably their second vehicle."
The Caliber, a five-door hatchback, will go on sale in the first quarter of 2006, Landry says.
Dodge is in the final stages of pricing the vehicle, Landry says.
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Joined: Jul 2005
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RE: why did dodge change this?
Good question, because before, the Caliber was being aimed at first time buyers. Its actually quite strange that someone at Dodge would say that. Its almost like the opposite of what was said before. I would agree on the Caliber not going after the "cheap" car market as its a little expensive for that, but I'm a little puzzled about Dodge going after 2nd time car buyers. Strange indeed![&:]
