Furious Fuchsia aka Panther Pink coming to Challenger soon!
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Furious Fuchsia aka Panther Pink coming to Challenger soon!
Dealers already have them inbound/ordered, keep your eyes peeled
‘Plum Crazy’ is not so wacky after all
Posted 9:00 AM Thursday, August 26th, 2010 by Max Gates in Dodge • Comments Off
2010 Dodge Challenger R/T Classic and Dodge Challenger SRT8® in Furious Fuchsia
In its detailed analysis of vehicle colors and their impact on customers, Road & Track magazine posed this question: Can color add or detract from a car’s value?
The simple answer is yes, especially if you plan on holding onto your car long enough for it to attain classic status, writer Nick Kurczewski said.
For some makes and models, color can add enormous value; when it comes to 1960s-era muscle cars, the whole vehicle is valued according to what color it was when it left the factory, the article said, citing a specialist in resale values. Buyers of certain classic Chrysler muscle cars, for example, will pay up to “one third more” for cars finished in wacky period colors like “Plum Crazy” purple, the report said. “No wonder Chrysler brought back some of these lurid hues for its modern lineup of vehicles, including the Challenger coupe,” the article said.
“Chrysler understands that there’s a strong emotional bond drivers can have with their cars, and color takes that feeling and personalizes it,” Jim Parker, Head of Chrysler’s Exterior Color and Trim Studio, said, according to the article. “Think about it; the color of a car can really make or break a great design.”
“When we developed the new Challenger tribute colors, we went back in our archives and found the original color standards that were developed in the late-’60s for these wild colors,” Parker said. These Challenger tribute colors have included “TorRed,” “B5 Blue” and, of course, “Plum Crazy,” he said.
“We’re topping off the 2010 model year now by introducing a limited run of new Furious Fuchsia, a tribute to the outrageous 70’s color Panther Pink,” Parker said, according to the article. (Road and Track)
‘Plum Crazy’ is not so wacky after all
Posted 9:00 AM Thursday, August 26th, 2010 by Max Gates in Dodge • Comments Off
2010 Dodge Challenger R/T Classic and Dodge Challenger SRT8® in Furious Fuchsia
In its detailed analysis of vehicle colors and their impact on customers, Road & Track magazine posed this question: Can color add or detract from a car’s value?
The simple answer is yes, especially if you plan on holding onto your car long enough for it to attain classic status, writer Nick Kurczewski said.
For some makes and models, color can add enormous value; when it comes to 1960s-era muscle cars, the whole vehicle is valued according to what color it was when it left the factory, the article said, citing a specialist in resale values. Buyers of certain classic Chrysler muscle cars, for example, will pay up to “one third more” for cars finished in wacky period colors like “Plum Crazy” purple, the report said. “No wonder Chrysler brought back some of these lurid hues for its modern lineup of vehicles, including the Challenger coupe,” the article said.
“Chrysler understands that there’s a strong emotional bond drivers can have with their cars, and color takes that feeling and personalizes it,” Jim Parker, Head of Chrysler’s Exterior Color and Trim Studio, said, according to the article. “Think about it; the color of a car can really make or break a great design.”
“When we developed the new Challenger tribute colors, we went back in our archives and found the original color standards that were developed in the late-’60s for these wild colors,” Parker said. These Challenger tribute colors have included “TorRed,” “B5 Blue” and, of course, “Plum Crazy,” he said.
“We’re topping off the 2010 model year now by introducing a limited run of new Furious Fuchsia, a tribute to the outrageous 70’s color Panther Pink,” Parker said, according to the article. (Road and Track)