Pickup Price Rebate War to heat up in Sept?
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Champion
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Pickup Price Rebate War to heat up in Sept?
http://www.theautochannel.com/news/2...10/014290.html
A few weeks ago on the TV show
Autoline Detroit
http://autolinedetroit.tv/
AutoNation Dealerships President Mike Jackson (an ex-DamilerChrysler vice president)
remarked that he and Roger Penske (who owns the 2nd biggest dealership network)
had both told the automakers "in no uncertain terms"
that their dealership networks were not going to take 2007 models
until the automakers instituted large enough rebates
to clear out the 2006 models off the lots.
They were NOT going to 'carry' the old inventory on the lots like they had the last 4 years.
A few weeks ago on the TV show
Autoline Detroit
http://autolinedetroit.tv/
AutoNation Dealerships President Mike Jackson (an ex-DamilerChrysler vice president)
remarked that he and Roger Penske (who owns the 2nd biggest dealership network)
had both told the automakers "in no uncertain terms"
that their dealership networks were not going to take 2007 models
until the automakers instituted large enough rebates
to clear out the 2006 models off the lots.
They were NOT going to 'carry' the old inventory on the lots like they had the last 4 years.