Avon Products announced that it has signed Kasey Kahne, to a promotional agreement. Financial terms were not disclosed. Kahne, 24, drives the #9 Dodge Dealers/UAW Dodge for Evernham Motorsports in the NASCAR Nextel Cup Series. He was the 2004 Raybestos Rookie of the Year and finished 13th in the season points standings. Under the agreement, Kasey Kahne will serve as the spokesperson for Avon’s Pro Sport Daily Performance product line. In the second quarter of 2005, Kasey Kahne will be featured on the front cover of M – The Men’s Catalog, and will also be featured in public relations and the Internet. M – The Men’s Catalog launched October 2004 and offered 16-pages of men’s grooming products and accessories. This new, highly stylized catalog will be distributed quarterly, and affiliated with a variety of universally accepted men’s brands. “Avon is a great brand – everyone knows them as a leader in the beauty products and grooming industry,” says Kasey Kahne. “I’m honored to have been selected as the spokesperson for the ProSport Daily Performance line and excited to be a part of the Avon family.” Avon product lines include such recognizable brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Advance Techniques Hair Care, Avon Naturals, Mark, and Avon Wellness. Avon also markets an extensive line of fashion jewelry and apparel.

(Evernham Motorsports site)

redriderbob

 

Avon Products, Inc. (NYSE: AVP) today announced that it has signed NASCAR’s newest star, Kasey Kahne, to a promotional agreement. Financial terms were not disclosed.

Kahne, 24, drives the No. 9 Dodge Dealers/UAW Dodge for Evernham Motorsports in the NASCAR Nextel Cup Series. He was the 2004 Raybestos Rookie of the Year and finished 13th in the season points standings.

Under the agreement, Kasey Kahne will serve as the spokesperson for Avon’s Pro Sport Daily Performance product line. In the second quarter of 2005, Kasey Kahne will be featured on the front cover of M – The Men’s Catalog, and will also be featured in public relations and the Internet.

M – The Men’s Catalog launched October 2004 and offered 16-pages of men’s grooming products and accessories. This new, highly stylized catalog will be distributed quarterly, and affiliated with a variety of universally accepted men’s brands. “Avon is a great brand – everyone knows them as a leader in the beauty products and grooming industry,” says Kasey Kahne. “I’m honored to have been selected as the spokesperson for the ProSport Daily Performance line and excited to be a part of the Avon family.”

About Avon Avon is the world’s leading direct seller of beauty and related products, with $6.8 billion in annual revenues. Avon markets to women around the world through 4.4 million independent sales Representatives. Avon product lines include such recognizable brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Advance Techniques Hair Care, Avon Naturals, Mark, and Avon Wellness. Avon also markets an extensive line of fashion jewelry and apparel.

Evernham Motorsports.com

redriderbob

 

Avon, huh? Of all the companies he could have signed with........

 

I agree Dusty...

~Amanda

 

Some of his critics call him a "pretty boy".....this certainly won't help.

But when he eventually wins, it'll shut them up....