Advertisers will be paying 9 to 10 percent more to buy time on the Fox network during its broadcasts of 2005 NASCAR races, according to Street & Smith's SportsBusiness Journal . Media columnist Andy Bernstein says Fox had sought increases of more than 15 percent but settled for hikes that were similar to those for other top sports events. The story also says Fox has compelled advertisers to buy into additional races to secure choice spots and pricing during its coverage of the season- opening Daytona 500 on Feb. 20. That sounds like the NASCAR Nextel Cup ticket deals that require fans to buy tickets to the support events. It's all because NASCAR's TV ratings took a jump last year due to The Chase To The Nextel Cup.

(TV Times at the Stock Car Gazette)

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