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A company that grew from “one man and one truck” into an American food-industry powerhouse will join forces with NASCAR’s fastest-growing Cup team beginning with the 2004 season. Announcing a multi-year agreement, Schwan’s Home Service – a unit of The Schwan Food Company -- will sponsor BAM Racing’s #49 Dodge and veteran driver Ken Schrader in the NASCAR Nextel Cup Series. The announcement was made today by Beth Ann Morgenthau, owner of BAM Racing, and M. Lenny Pippin, president and CEO of The Schwan Food Company. “We are very excited to have one of the best-known names in the food industry join us as we work towards our first pole, our first race victory and our first championship as a team,” Ms. Morgenthau said in making the announcement. “Schwan is a well-known and highly respected name in the American and European food industry, and we’re extremely pleased to be partnering with them. The fact that The Schwan Food Company grew from a small dairy home-delivery business in 1952 to what it is today is not lost on us,” she continued. “Their faith in a race team that began small and is building into what we feel will become a powerhouse within NASCAR means a great deal to us. We are excited about the marketing possibilities for Schwan, as well as the competitive possibilities for BAM Racing. The Schwan Food Company is pleased to join forces with BAM Racing and Ken Schrader,” added Pippin. “We are excited to be associated again with NASCAR and Mr. Schrader, who drove Schwan’s #90 Red Baron Thunderbird in the late 1980s. We are seeing a groundswell of excitement about this partnership among Schwan’s Home Service’s millions of customer families across the United States who believe that Schwan and BAM have the potential to be a major force in the Nextel Cup Series.”
“Racing the Schwan’s Home Service car is literally a dream that is coming true,” said driver Ken Schrader. “It’s been about 15 years since I raced for Red Baron Pizza, but our friendship has remained strong and we always hoped to work with Schwan’s again. This is a great opportunity for all of us, and it adds another chapter to a great sponsor-driver relationship.” Visit www.schwansracing.com to follow the Schwan’s Home Service 49 Dodge throughout the 2004 Nextel Cup Series.(Williams Company PR)(2-2-2004)</P>



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