DodgeForum.com - CASCAR Racing...

NASCAR Enters Strategic Alliance with CASCAR: In a joint effort to increase fan interest and visibility for stock car racing in Canada,NASCAR and CASCAR [www.cascar.com]have entered into a multi-year operational and marketing agreement. “NASCAR is looking forward to working with CASCAR in a growing market for stock car racing,” said George Pyne, Chief Operating Officer of NASCAR. “NASCAR will lend operational and marketing expertise to help grow Canada’s only national stock car series. This partnership further demonstrates NASCAR’s support of grassroots racing throughout North America and our efforts to bring sponsorship and licensing opportunities to businesses at every level of the sport.”

“In the past 23 years, CASCAR has grown from a regional racing series to a national organization,” said Tony Novotny, President of CASCAR. “NASCAR’s experience and resources will strengthen and support racing in Canada while establishing a foundation for future growth.”

Earlier this year, NASCAR formed NASCAR Canada, a partnership with TSN that established a Canadian base of operation in Toronto, as well as NASCAR Mexico, based in Mexico City. These new offices support local racing and extend the marketing of the sport to borders north and south of the U.S.

“NASCAR’s alliance with CASCAR, which complements our partnership with TSN, will help attract new fans to our sport and bring new opportunities to NASCAR sponsors and licensing partners,” Pyne said. “It will be an important vehicle for NASCAR’s continuing support of stock car racing at the grass roots in the Canadian market.”

NASCAR is the top-rated motorsport on Canadian television, and TSN is the most preferred viewing destination. The Canadian fan base is six million strong with Canadians considered among the most passionate NASCAR fans, according to the 2004 Ipsos-Insight NASCAR Canada Brand Tracker Survey. A significant number of Canadians have attended a NASCAR NEXTEL Cup Series race. Regular travel to NASCAR events across the United States is common and growing.

(NASCAR PR)

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