By Patrick Rall
Mopar Dodge Ram Bianco is the most practical vehicle of this first
batch of teasers, and this concept began its life as a 2009 Dodge Ram
1500 Sport quad cab powered by a 5.7L Hemi. The goal of the Mopar
designers was to emphasize luxury and high class, shown by the included
artist’s rendering. A hard tonneau cover, Mopar body kit, Mopar fender
flares, and Mopar 22-inch wheels help this Arctic Ice pearl Ram stand
out in a crowd, and a Mopar cold air intake and dual exhaust system
give the Ram a little more bark and bite. Inside, the luxury feel is
obvious with white and black Kaztkin leather seats and a matching color
theme is echoed throughout the interior. This vehicle doesn’t offer
any ridiculous modifications to prevent it from seeing production, and
this could make for a great competitor to Ford’s F150 Platinum. I
can’t wait to get a good look at this Ram at SEMA…and while there is
only this one drawing right now, expect plenty of pictures of this cool
new Ram concept.
Stay tuned to the Detroit Autos Examiner for
complete 2009 SEMA Show coverage, including high resolution images of
this awesome concept the day that it is introduced to the world!
Subscribe now to the Detroit Autos Examiner column and don’t miss any of the coverage from the 2009 SEMA Show in Las Vegas!
From the Chrysler Group LLC statement:
Mopar Dodge Ram Bianco Image Vehicle: A Stylish, Luxury Pickup Truck
Dodge Ram Bianco started life as a 2009 Dodge Ram 1500 Sport with a
5.7-liter HEMI V-8. The Dodge Ram is modified to reflect an upscale
feel and appearance with the aid of Mopar performance parts and
accessories. Colors, textures and accessories are combined in a manner
that showcases the sophisticated side of the Dodge Ram 1500.
modifications include a Mopar hard tonneau that adds a classic, sporty
appearance. The inside of the truck bed features Mopar’s bed rug–a
plush, yet washable carpet. For the exterior, a Mopar body kit and
modified Mopar fender flares give a unique, sophisticated look. The
stance is aided by a Ground Force lowering kit that not only lowers the
vehicle, but also provides excellent ride and handling. The Dodge Ram
Bianco is layered in several coats of Arctic Ice pearl paint that give
it a rich appearance. Holding true to the upscale theme, Mopar’s
22-inch wheels are painted in a matching, high-contrast design.
Performance upgrades include a Mopar cold-air intake and a throaty
Mopar dual exhaust with just enough growl to let you know there is
something powerful under the hood.
The exterior theme continues
through the interior. White and black Katzkin seats with matching door
trim set the stage for a high-class ride. Piano Black and Arctic Ice
accents add to the luxurious theme. For sound, Mopar contributed a
Kicker audio system consisting of an audio amplifier, a powerful
subwoofer and upgraded speakers.