By Patrick Rall
Over the past few years, the Chrysler Group has used the
side of their Auburn Hills headquarters building to feature company products
and most recently, the 2013 Dodge Dart accompanied by a massive American flag
are covering the side of the Chrysler HQ facing Interstate 75. Roughly 200,000 people pass the HQ on I75
each day so plenty of commuters will get an eyeful of the sporty Dart in red
and black each day.
The “wrap” used to cover the side of the Chrysler Group
headquarters encompasses 13.5 floors of the 15 floor building, measuring 116
feet wide and 145 feet tall. The 2013
Dodge Dart shown in the massive building wrap measures 70 feet tall and 85 feet
wide, fitted with a black grille that is 50 feet wide and 7 feet tall,
headlights that are 10 feet wide and 12 feet tall and a windshield that
measures 60 feet wide and 17 feet tall.
The Dodge logo on the driver’s side of the grille which is
normally no more than a few inches long takes up a space that is 9 feet by 2
feet while the Dart logo atop the image if 70 feet wide and 11 feet tall. Finally, the American flag flying over the
roof and reflecting in the 60 foot hood of the Dart measures a sprawling 116
wide – offering a reminder of the fact that the new Dart is built in the USA
with three engines that are all built right in Michigan.
As you can see in the image above, the Dart wrap covering
the Chrysler HQ sports the company’s current marketing tagline “All that matters
what’s ahead” – and with the introduction of the new Dodge Dart things look
very bright for the Chrysler Group.