The 1st New Dodge Demon Commercial

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Even though the 2018 Dodge Challenger SRT Demon needs no further introductions, here is the first 60-second commercial for the world’s quickest car.

Just over a week ago, the world was finally introduced to the 2018 Dodge Challenger SRT Demon. The company spent the 13 weeks prior to the New York City debut talking about the unique features – such as the TransBrake, the after-run chilling system, the unique Demon tires, the weight reduction efforts and the intercooler chiller – but we didn’t get the most crucial numbers on the new Mopar monster.

Dodge saved the best stuff for last, announcing at the NYC debut last Tuesday that the 2018 Dodge Challenger SRT Demon would pack 840 supercharged horsepower, helping it to dash down the quarter mile track in just 9.65 seconds. That elapsed time is quicker than any stock road car ever, in addition to being the most powerful production car ever from an American automaker. The Demon is also the quickest production car in the world from 0-60 and 0-100, so with all of these claims, the performance world was put on notice without an official commercial.

However, commercials aren’t always about making the public aware of a vehicle, and in the case of this first 2018 Dodge Demon commercial, the goal is to make sure that the world knows that Dodge makes the most badass muscle car ever.

The commercial starts off with a boldly spoken monologue which doesn’t seem to have much to do with the 2018 Challenger Demon, but during the early portions of this commercial, the garage door rises in front of what is clearly a new Challenger. As the lights come up, as can see that this isn’t just a Challenger, it is the new Demon.

As the narrator gets more agitated, the 2018 Demon rolls through the burnout box, leaving behind it a huge cloud of tire smoke and as the monologue comes to a head – we watch as the newest supercharged Challenger leaves the starting line with the front wheels in the air. This is one of those commercials that Mopar fans will watch over and over for the car while fans of other brands will watch it over and over to try to get the message.

In the end, the message is the truth that the Dodge Challenger SRT Demon is the most radical muscle car ever built.

Longtime auto journalist Patrick Rall contributes to Ford Truck Enthusiasts, Rennlist, Club Lexus, F-150 Online, and YotaTech.

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