2009 SEMA Preview: Mopar Dodge Ram Bianco

The
Mopar Dodge Ram Bianco is the most practical vehicle of this first
batch of teasers, and this concept began its life as a 2009 Dodge Ram
1500 Sport quad cab powered by a 5.7L Hemi.  The goal of the Mopar
designers was to emphasize luxury and high class, shown by the included
artist’s rendering.  A hard tonneau cover, Mopar body kit, Mopar fender
flares, and Mopar 22-inch wheels help this Arctic Ice pearl Ram stand
out in a crowd, and a Mopar cold air intake and dual exhaust system
give the Ram a little more bark and bite.  Inside, the luxury feel is
obvious with white and black Kaztkin leather seats and a matching color
theme is echoed throughout the interior.  This vehicle doesn’t offer
any ridiculous modifications to prevent it from seeing production, and
this could make for a great competitor to Ford’s F150 Platinum.  I
can’t wait to get a good look at this Ram at SEMA…and while there is
only this one drawing right now, expect plenty of pictures of this cool
new Ram concept.

Stay tuned to the Detroit Autos Examiner for
complete 2009 SEMA Show coverage, including high resolution images of
this awesome concept the day that it is introduced to the world! 
Subscribe now to the Detroit Autos Examiner column and don’t miss any of the coverage from the 2009 SEMA Show in Las Vegas! 

Click here for a look at the other Mopar news on the 2009 SEMA Show!

From the Chrysler Group LLC statement:

Mopar Dodge Ram Bianco Image Vehicle: A Stylish, Luxury Pickup Truck
The
Dodge Ram Bianco started life as a 2009 Dodge Ram 1500 Sport with a
5.7-liter HEMI V-8. The Dodge Ram is modified to reflect an upscale
feel and appearance with the aid of Mopar performance parts and
accessories. Colors, textures and accessories are combined in a manner
that showcases the sophisticated side of the Dodge Ram 1500.
Exterior
modifications include a Mopar hard tonneau that adds a classic, sporty
appearance. The inside of the truck bed features Mopar’s bed rug–a
plush, yet washable carpet. For the exterior, a Mopar body kit and
modified Mopar fender flares give a unique, sophisticated look. The
stance is aided by a Ground Force lowering kit that not only lowers the
vehicle, but also provides excellent ride and handling. The Dodge Ram
Bianco is layered in several coats of Arctic Ice pearl paint that give
it a rich appearance. Holding true to the upscale theme, Mopar’s
22-inch wheels are painted in a matching, high-contrast design.
Performance upgrades include a Mopar cold-air intake and a throaty
Mopar dual exhaust with just enough growl to let you know there is
something powerful under the hood.
The exterior theme continues
through the interior. White and black Katzkin seats with matching door
trim set the stage for a high-class ride. Piano Black and Arctic Ice
accents add to the luxurious theme. For sound, Mopar contributed a
Kicker audio system consisting of an audio amplifier, a powerful
subwoofer and upgraded speakers.

Patrick Rall

"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

Rall can be contacted at QuickMirada@Yahoo.com

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