Chrysler at the 2010 SEMA Show
Big displays are all the rage at the SEMA Show in Las Vegas but no
one does it quite like Chrysler. Inside of the huge convention center,
the company’s Mopar product line features a large display of new models
decked out in all sorts of aftermarket accessories and helping to draw
attention to this indoor display was a collection of brand new 2011
models.
The 2011 Dodge Durango, Dodge Charger R/T and Dodge Challenger SRT8
392 made their grand public debut at the 2010 SEMA Show, with the
Challenger and Durango being shown off in basic production form while
the Charger R/T received a variety of upgrades – turning it into the
“Redline” edition Charger. The public had previously been introduced to
the awesome new Charger in pictures but SEMA offered us the first
in-person look at the 2011 Charger ahead of its formal debut at the 2010
LA Auto Show.
Mopar also brought out some previously seen models, like the heavily
modified Mopar Ram Runner Concept, the Dodge Viper ACR-X and the Direct
Connection Test Lab Challenger, sporting a monstrous turbocharged Hemi
and sporty race livery. In past years, Mopar has used their
semi-trailer turned display stage to show off new race cars like the
drift Challenger and the NHRA pro stock Avenger but this year, the stage
was used to show off the heavily customized Dodge Challenger designed
by famous (?) car designer Rich Evans.
Finally, the indoor Mopar display offers display cases packed full of
accessories and Mopar collectables and the huge Mopar bar had drinks
and fresh popped popcorn for those who wandered into the display. The
smell of the fresh popcorn filled the hall, drawing many people into the
heart of the indoor display in search of snacks while getting a good
eyeful of the new Mopar products and Chrysler vehicles.
Unlike many of the other companies that stick to the indoor display,
Chrysler annually offers their outdoor display that serves as a portal
to move from one hall to the other. The Mopar Midway features a spread
of gorgeous privately owned Mopar vehicles alongside more Mopar-built
concepts and for the first time, the Fiat brand was featured at SEMA.
The second of the two pass-through tents in Mopar’s Midway display
took a minimalist approach with lots of open space, a few couches and
three new Fiat 500s showing off some new Mopar goodies for the Italian
subcompact like a strut tower brace and Mopar branded cold air intake.