Dodge Is Bringing Roadkill Nights Back for 2021
Dodge canceled Roadkill Nights in 2020, but incredible event is returning in all its glory.
There is no event held in the United States that is quite like Roadkill Nights Powered by Dodge. It started as a sort-of pop-up automotive festival in the parking lot of an abandoned football stadium and grew into one of the premier events for American high performance enthusiasts. Like other events, Roadkill Nights has a big show-and-shine area, food trucks and displays where you can buy apparel from the sponsors, but the addition of the Dodge Thrill Rides and the legal street racing on Detroit’s Woodward Avenue makes this one of the coolest automotive events that you will ever attend.
Dodge had to cancel Roadkill Nights 2020 due to the Covid-19 pandemic, but the company announced this week that it will return on Saturday, August 14, with the location once again being the M1 Concourse road racing complex in Pontiac.
“Roadkill Nights — legal street racing powered by Dodge — is back this summer,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “Our Brotherhood of Muscle spoke — screamed, actually — that they were ready for it to return, so we’re doing it. Plus, this year we’re going to take it up a notch with a TV-versus-online build-and-race challenge. The ‘build rules’ are going to be really loose, so we should see some serious hardware being built to find out who’s faster: the TV or the Internet stars.”
Roadkill Nights Powered by Dodge History
Back in 2015, Dodge held the first Roadkill Nights event in the parking lot of the old Pontiac Silverdome in Metro Detroit and it was a smashing success.
From the short track drag racing to the show-and-shine area to the many Dodge displays – including the Hellcat Thrill Ride area – everyone who attended that first Roadkill Nights event loved it.
For 2016, the event was moved to the M1 Concourse road racing facility, also in Pontiac, but the needed a place to hold the drag racing portion. In working with the local authorities, Dodge got permission to hold legal street racing on Woodward Avenue, lifting the event to legendary status.
Since then, the legal street racing has been the main attraction of Roadkill Nights Powered by Dodge, but the event as a whole has continued to improve each year. There are now two Thrill Ride areas, shortening the wait time to ride shotgun while a pro driver drifts all over the place, the show-and-shine area has gotten larger and there are more attractions – from Dodge displays to food trucks. Also, the legal street racing program has attracted many of the quickest street legal drag cars in the world, making this one of the marquee automotive events held in Detroit each year.
Sadly, the company had to cancel Roadkill Nights in 2020 due to the Covid-19 pandemic, but as the state of Michigan finally prepares to fully reopen on July 1, the Dodge brand is going full steam ahead in planning their legendary event.
Pricing
In the first year, entry was free for spectators, racers and show-and-shine participants, but the racing field in 2015 was packed with cars that had no business racing. The owners simply came out and signed up because it was free, so since then, there is a registration fee and an application process, both of which help to create the best possible field of race cars. Last year, the cost of racing was $100, but pricing has not been announced for 2021. Basic spectator admission was just $10 for adults last year, but if you want a seat in the grandstands along the racing area, tickets were $40. Show-and-shine tickets were $80, which included parking inside the event and entry for two adults, but the first Dodge owners to sign up for show-and-shine get in for free.
Ticket prices could very well change for 2021, but none of that information has been announced yet. All we know for sure is that Roadkill Nights Powered by Dodge is back and if you have not attended in past years, you should really try to make it to this unique automotive festival this year. We don’t know how long the company will continue to host this event and it is definitely not one that you want to miss.
Photos: Patrick Rall