Dodge Charger Clinches Second Place in J.D.Power’s Latest Study
Overall, Ram and Dodge ranked third and fourth, respectively, among all mass-market brands.
We all know that us Dodge and Ram enthusiasts are some of the most loyal fans on the planet when it comes to our vehicles. It’s good to see that our enthusiasm isn’t left unnoticed from the big players in the industry. Enter J.D. Power & Associates’ latest survey on our beloved brands.
FCA US continues to show improvement in quality as all FCA US brands posted year-over-year improvements in J.D. Power’s 2018 U.S. Automotive Performance, Execution and Layout (APEAL) Study.
Ram and Dodge ranked third and fourth, respectively, among all mass-market brands. Dodge and Jeep were the second and third-most improved brands, respectively, in this year’s study.
“My colleagues and I are pleased to see continued improvement across all of our brands and the second consecutive win for our segment-leading Chrysler Pacifica minivan,” said Scott Garberding, Head of Quality, FCA. “We are focused on building a bridge of sustained quality into our future vehicles as we look to bring industry-leading innovation into our forthcoming lineup while also remaining committed to the award-winning vehicles in our existing product portfolio.”
For the second consecutive year, the Chrysler Pacifica took the top spot among all minivans. The Dodge Charger and the Chrysler 300 also performed well in the APEAL study, ranking second and third in the Large Car segment, respectively.
The APEAL Study, now in its 23rd year, measures how gratifying a new vehicle is to own and drive, based on customer evaluations of 77 vehicle attributes of new 2018 model-year vehicles. Customers are surveyed after 90 days of ownership at the same time as J.D. Power’s Initial Quality Study (IQS). According to J.D. Power, the most appealing vehicles have greater owner loyalty, command higher transaction prices and spend less time on dealer lots before purchase.