Dodge Gears Up to Unleash New Muscle at Roadkill Nights 2025
Dodge is rolling into the 10th anniversary of Roadkill Nights with big horsepower, bigger burnouts, and the public debut of its newest muscle car.
Fans tuning in online or attending in person will get the first glimpse at Dodge’s newest performance machine—expected to push the envelope of modern muscle one more time before the brand shifts gears into the future.
Along with the new car reveal, Dodge is also debuting a new kind of ambassador. The freshly minted Dodge Badassadors are a handpicked crew of real enthusiasts—racers, builders, collectors, and content creators—tasked with repping the brand and engaging the community in ways only true fans can.
“The Brotherhood of Muscle is alive and well, and our Badassadors are proof,” said a Dodge representative. “They live the brand, build it, race it, and bring that energy everywhere they go.”
Among the roster: YouTubers with hundreds of thousands of followers, veterans wrenching on daily-driven Hellcats, and even TV personalities and musicians. Whether it’s boosted Challengers, vintage Mopars, or drag-ready Demons, they all have one thing in common: raw love for Dodge performance.
August 9: Drag Racing, Burnouts, and Charger Thrill Rides
Saturday, August 9 is when the real madness begins. From 10 a.m. to 9 p.m. ET, the Woodward Avenue strip in Pontiac, Michigan becomes a high-octane battleground featuring street-legal drag racing, Dodge Thrill Rides in next-gen Chargers, and the return of the fan-favorite Direct Connection Grudge Race.
Direct Connection Grudge Race Returns for Year Five
Last year’s Grudge Race brought out some big names and even bigger builds. This year, it’s back for the fifth time and more competitive than ever.
Competitors, including some Badassadors, will face off using Direct Connection performance parts to settle scores the Mopar way—on the strip.
NHRA Stars Set to Burn Rubber in 12,000-HP Monsters
Fans will also get to see NHRA stars Matt Hagan and Leah Pruett lay down 12,000-horsepower burnouts on Woodward. Racing legend Tony Stewart will join them for an autograph session along with NHRA racer Ida Zetterstrom, giving attendees a rare chance to meet some of the fastest names in motorsports.
Off the track, the experience continues with Dodge and Ram vehicle displays, special Ram concept builds, the Raminator monster truck, drag race simulators, food trucks, live music, and a full car show featuring modern and classic muscle. Dodge will also offer exclusive merchandise and fan gear on-site.
Ticket Info & Discounts
General admission tickets start at $25, with discounts available for Pontiac residents, Stellantis employees, and veterans. Children 12 and under get in free.
Those who can’t make it to Michigan can still catch all the action via livestream from 4 to 9 p.m. ET on MotorTrend, Dodge, and DodgeGarage.
With new muscle on display, big-name racers behind the wheel, and fans coming from all over the country to celebrate a decade of Roadkill Nights, this year’s event is shaping up to be the loudest, smokiest, and most unforgettable one yet.
Photos: Dodge
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