FCA Boss: Dodge Viper Revival ‘Not in the Plan’

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Dodge Viper

FCA CEO Sergio Marchionne immediately shoots down a recent report regarding Viper rebirth. But he also refuses to shut the door. 

As the old saying goes, where there’s smoke, there’s fire. But sadly, this cliche isn’t always true. The latest victim of this unfortunately appears to be the rebirth of the Dodge Viper. It was mere days ago when Car & Driver confidently declared that the venomous sports car would make a triumphant return for the 2021 model year. But Fiat Chrysler boss Sergio Marchionne wasted no time crushing that dream during a Q&A session with reporters just days later.

Detroit Free Press reporter Eric D. Lawrence and Automobile mag’s Todd Lassa both tweeted Marchionne’s exact words, which are pretty hard to misinterpret. Even if you try and read between the lines, “it’s not in the plan” is a pretty firm statement. And yet, he still leaves the door slightly open. Understandably, Marchionne admits that the Dodge Viper simply wasn’t profitable enough to justify building another one.

The other issue, of course, relates to the Viper’s powertrain. C&D reported that it would eschew its traditional V10 for a V8, but Marchionne clearly doesn’t like that idea.

So you’re saying there’s a chance? Even if it isn’t a money-maker, it seems like Dodge is missing out on the sports car market by not building another Viper. Or maybe it just doesn’t care about competing with the Corvette or (if you can get one) Ford GT. Or maybe, just maybe, this slightly vague non-answer is exactly that.

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Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.

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