Tomorrow night during the 2012 Major League Baseball All
Star Game on Fox, the first television commercial for the all new 2013 Dodge
Dart will air but for those who don’t want to wait (or those who won’t be
watching the MLB All Star Game), the Chrysler Group has offered up an early
look online.This 90 second television
spot is titled “How to Change Cars Forever” and it will introduce the US auto industry
to the new tagline accompanying the 2013 Dart – “New Rules”.
The first 2013 Dodge Dart TV commercial takes the process of
designing, engineering, producing, debuting, marketing and selling a new car.The video begins with a fast talking narrator
running us through the early stages of design, offering a look at the earliest
sketches of the Dodge Dart.We the get a
rapid fire breakdown of the steps that lead up to the formal debut of the new
car (in this case, the 2013 Dart), right down to picking a spokesman – which seemingly
happened to be Super Bowl XLVI-losing quarterback Tom Brady of the New England
Patriots.
This 90 second commercial is the first step in a large
broadcast media advertising campaign that will feature 30 and 60 second spots
on both the small screen and the big screen during movie trailers.There will also be more to the campaign with
print and online ads arriving later this year – likely around the time that the
Dart R/T and Dart Aero arrive.
"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.
"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.
"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.
"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.
"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.
