Joe Rogan’s 1970 Plymouth Cuda Dubbed ‘Sickfish’ Is Back and Badder Than Ever

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Joe Rogan 1970 Plymouth Cuda Sickfish

The famous podcaster’s 1970 Plymouth Cuda has been around for two decades, but it just received an impressive overhaul underneath.

It’s been roughly 20 years since the 1970 Plymouth Cuda known as “Sickfish” emerged in the custom car world, and it quickly became a rather famous build on its own regard, though it didn’t hurt that it’s also owned by Joe Rogan, who rose to fame as the host of the TV show Fear Factor and a UFC interviewer. Now a host of his mega-popular podcast The Joe Rogan Experience, the man himself has never lost his love for muscle cars – nor his 1970 Plymouth Cuda, which just received a revamp of sorts and made an appearance in this new AutopiaLA episode.

On the outside, the team at the famous Roadster Shop didn’t really mess with much, as Sickfish’s style has already stood the test of time. Rather, they simply added some new door latches, but underneath, that wasn’t the story at all. Rather, the crew removed the floor and firewall before giving Sickfish a totally custom chassis with a rear-mounted transaxle for better weight distribution. It’s also a sturdy base for a set of Fox 2.0 adjustable coilovers, as well as lock-to-lock steering and 22-inch HRE wheels.

Joe Rogan 1970 Plymouth Cuda Sickfish

As one might imagine, this slick custom Cuda – which was originally designed by Chip Foose and Troy Trepanier – isn’t powered by some lame, boring engine, but rather, a 7.0-liter LS7-based Mercury SB4 powerplant, which revs to a lofty 8,300 rpm and churns out 750 horsepower without the aid of any power adders such as turbos or a supercharger. Nothing but all-natural muscle here, and Sickfish certainly sounds the business breathing through a three-inch exhaust with Borla mufflers.

The interior is, as one might expect, thoroughly modern and luxurious, with goodies like Recaro seats, carbon fiber accents, and custom panels everywhere, giving it a totally different look compared to the original. Inside and out, Sickfish is a truly modern interpretation of the 1970 Plymouth Cuda, and it’s quite amazing that its style has held up so well over the past couple of decades – though we attribute that to the masterful vision that Foose and Trepanier had for the car in the first place.

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Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.


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