The End of an Era: Zero Vipers sold in February
While the February 2012 sales report from Chrysler reported
a whopping 40% improvement over the same month last year, there was some sad
news on the company report – there was not a single Dodge Viper sold in the
month of February.
I did some digging through company records and I was unable
to find a month since the Viper was introduced in 1992 where the company failed
to sell a single Viper. Even though the production of the Dodge Viper ended at
the Detroit Connor Avenue plant in July 2010, dealerships around the country
have been selling 2010 model year Vipers over the past 20 months.
During the years where the Dodge Viper was selling at its
best rate, the company was moving hundreds of Vipers each month but as
production ended in July 2010, the sales rate dropped significant – down into
the single digits during some months.
Post production was highest immediately after production ended in the
late summer of 2010 but sales hit a record low of just 5 units sold in November
2011 before spring back up to 19 and December 2011 and 20 in January 2012.
While the 2013 SRT Viper debut is right around the corner,
the fact that zero Dodge Vipers were sold last month brings about the end of an
era. In honor of the last 20 years of consistent
Viper sales, enjoy the video below of Dodge Vipers doing some big, smokey