Commercial Winning: Fiat’s 500 Abarth and Charlie Sheen!

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sheen-abarth-screen-shot.jpgIt’s clear Fiat wants its high-performance 500 Abarth to have a dark, sinister reputation. So landing womanizing, hard-partying actor Charlie Sheen for the campaign is a coup that’ll certainly garner attention for the sexy Italian hot hatch. 

The shots of the Abarth ripping through the hallways and sliding around corners of a massive mansion–while a party packed with babes rages, naturally–are pure fun, and perfectly suited to Hollywood’s favorite hooker-and-blow-loving actor. 

Commercials like this are a great way for Fiat to differentiate its new pocket rocket from competition like VW’s more “masculine” Beetle Turbo and the somewhat-tired Mini Cooper. Watch the full spot below, and head over to New Car Test Drive to get all the specs on the the 2012 Fiat 500 Abarth!

Longtime auto journalist Patrick Rall contributes to Ford Truck Enthusiasts, Rennlist, Club Lexus, F-150 Online , and YotaTech.

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