Commercial Winning: Fiat’s 500 Abarth and Charlie Sheen!

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sheen-abarth-screen-shot.jpgIt’s clear Fiat wants its high-performance 500 Abarth to have a dark, sinister reputation. So landing womanizing, hard-partying actor Charlie Sheen for the campaign is a coup that’ll certainly garner attention for the sexy Italian hot hatch. 


The shots of the Abarth ripping through the hallways and sliding around corners of a massive mansion–while a party packed with babes rages, naturally–are pure fun, and perfectly suited to Hollywood’s favorite hooker-and-blow-loving actor. 

Commercials like this are a great way for Fiat to differentiate its new pocket rocket from competition like VW’s more “masculine” Beetle Turbo and the somewhat-tired Mini Cooper. Watch the full spot below, and head over to New Car Test Drive to get all the specs on the the 2012 Fiat 500 Abarth!

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