Lmao. I used to work for Bilstein, in Poway CA about 12 miles from my house. That's the reason I used to race on Bilstein coilovers, I got them for free and could build them however i wanted.

They get the valving components from Gabriel, which sources them from a stamping company that also makes cans.

You're paying for a name. Nothing more.

 

Great, but i can verify there is a difference, not paying for a name in my opinion.

 

Buy them locally because they will have a lifetime warranty, so you will want to be able to exchange them.

 

Usually when one company builds something for another company it is built to the buying company's specifications.

 

I'm about to install new Gabriel Ultras on my 98' Ram (2wd-Ext Cab Long Bed) and will let ya'll know how they feel. I've had Monroes on a previous Ram and thought they were too soft and had Gabriel Ultras on a 95 4x4 Ram that rode nice.