The truck is an 07 Quad Cab 4x4 with a 4.7l. I want to level the truck and it's my first truck with front struts. I want to do a full strut replacement since it is going to need them soon anyway. What are your suggestions between the two option quality/price/ride ??

 

Bilstein does 2", Rancho does up to 2.5" and are adjustable.
Bilstein is a street firmer ride, Rancho is a offroad softer ride. They both perform better than stock by a mile.

 

I have the bilstein and couldn't be happier! It's a quality product and wasn't too bad on install. Just needed another buddy, 12 beers, 4-5 hours and make sure to have a spare car near by just in case you need to "rent-a-tool" from your local autoparts. (i.e. PickleFork or Spring Compressor)

 

I may be wrong but I think on ranchos own website it says 1.1 inches on the front for their quick lift struts.