There's two tears in this picture, one more pronounced than the other, total they are about 3 inches long. This is for a 2016 Ram 1500 with only about 35k miles on it.

I've googled this, and saw some advice for tears at the seams, but not for a tear like this. I'm curious if there are any recommended do it yourself fixes for this, or if I"m better off paying a professional? Also, should I have been using conditioner on this from time to time to keep it from drying out?

Thank you for any feedback.

 

Where is that?

 

Looks like the vertical side bolster.