Well this is a fun new way chrysler is wasting money...
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Record Breaker
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From: Warren MI. Home to Rams and Dakotas
Well this is a fun new way chrysler is wasting money...
R.I.P. Dusty (Retired Moderator
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From: Alamosa, Colorado (200 yards from the Rio Grande)
RE: Well this is a fun new way chrysler is wasting money...
File it under "Creative advertising"..........lots of companies do the same type of thing. The question is, will the type of person who sees the film also be the type of person that buys a new Dodge/Chrysler, and if so, will the numbers be large enough to justify the cost?
Dusty
Dusty
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RE: Well this is a fun new way chrysler is wasting money...
Dodge is getting into this category a lot more. I've noticed lately that on a lot of shows (i.e. Futerweapons, It takes a thief, Best places to find treasure etc..) That the vehicle of choice for the host is a new Durango. I understand their logic, it's a cheap commercial and get's people interested without realizing it. This particular car doesn't really do much for Dodge as it doesn't relate to any of their current vehicles and target audience.
R.I.P. Dusty (Retired Moderator
Joined: Dec 2003
Posts: 24,471
Likes: 0
From: Alamosa, Colorado (200 yards from the Rio Grande)
RE: Well this is a fun new way chrysler is wasting money...
Yup, the majority of the people that see the movie may be diehardimport owners........so much for "branding"............
Dusty
Dusty
