Keep sponsoring NASCAR during its bankruptcy?

I say no, of course I said no after they were "loaned" money earlier this year. Yes, they claim it is advertising. But I do not want my money going to a place where the drivers and owners get all that cash because the tax payers are sponsoring it to cover costs. They can give back to NASCAR to compensate costs, at least until things are back to "normal".

 

I say no. NASCAR has gone down hill since they let Toyota in there. This was the one sport that was truly American. Started buy a bunch of moonshine runners. Toyota's never ran moonshine back in the day.
I no longer watch NASCAR any more. It is no longer about racing, it is about money. It is as scripted as the WWE. If one of the pretty boys gets behind, throw a debris caution so he can catch up. Dodge should quit wasting money on this disgrace of an American tradition. Hell, the Petty's ain't even in business any more.

 

They have to keep advertising. I won't consider a new Chrysler/Dodge because I think they are going to fold long term. They need to put their name out there that's not a story about possible failure.

I've seen stories about Nascar fans being the most loyal fans out there when it comes to frequenting the sponsors of their cars/events. So for that reason alone, I wouldn't want them to opt out of Nascar.

 

I believe they should be out of NASCAR sponsoring.
I think the same thing with other useless spending by them and GM.

I know when the banks got their bailouts and they had their fringe spending, they claimed "no bailout money" was used for it. However, I beg to differ. Instead of doing a office remodel of the CEOs office, they could have spent the money elsewhere, and not have required *as much* bailout.

If you gave some "poor" guy the extra $5 he needs for his families weeks-worth of groceries, but than saw him walk over to Best Buy and blow $1,500 on a TV, would this be a good excuse?, "Well, I didn't have enough money in my 'food' account, but this is coming out of my 'entertainment' account. I really needed your money though, but none of your money is being used to buy this TV."

 

I say no also. If a company is to salvage themselves and they are allowed advertising then it should be a standard form of advertisement. As much as I like Dodge I personally feel that they should not be allowed to even have a Dodge car on the track after this year and that may be the case. I say the same for Ford & GM if they file bankruptcy. I know people enjoy racing but it is an industry where the economy can survive without it. However, I am a person who finds that all pro sports are highly over payed. What happened to doing it because you love the sport not because you love the almighty dollar.

 

What's a 'standard' form of advertisement though? What if they had numbers to indicate that Nascar fans made up a large percentage of their customer base, then doesn't it make sense to advertise there?

Again, I see both sides, but comparing 5 bucks to a begger who blows 1500 at Best Buy is hardly the same as advertising. Totally agree what the banks did with the bail out money is scandalous, but I don't see any form of advertising as a similar situation.

At this point, the future of the company depends on building onto your existing customer base, how else are they going to do that? This company easily has the worst reputation for quality among the big three, they need to start somewhere.

 

They ought to cooperate with the Nascar teams that run Dodges, but shouldn't put money into it. Engineering for racing helps with design and engineering for production cars, so that makes sense. But dumping sponsorship money into the teams and racetracks is money down a hole.

 

Well, cooperating with the teams is going to require money.

If they can justify a ROI on their advertising, then they should be allowed to continue. The problem is, it's hard to quantify oftentimes how much advertising helps.

I do believe it's true though that Nascar fans are very loyal and potentially losing those customers may or may not be a huge blow.