http://adage.com/article?article_id=...TOKEN=48356368

 

Great because this "96 hour sale" is a joke. The prices are the same now as they were last week.


Joe

 

This is just more of the same. You know I really hate to break it to them but the size of the vehicle isn't what matters, it is the fuel economy. The Caliber R/T just barely gets better fuel economy on the highway than the Charger R/T. They need an economy car. Now as soon as the new Sebring and Avenger hit the pavement, then I think they will have something to brag about.

 

They just keep changing the name of the sale and keep on with the same prices. Those darn catch phrases will bring some new buyers to the dealerships I guess??

 

Marketing, and the caliber is selling just fine.