...I 'shopped what I wished Dodge had built as the new Charger.



A 2 door, hardtop (no post), fastback...

 

I liked it....I think its doable, Dodge should consider and looked into it but I'm sure they are thinking it may eat up on the Chally's sales!

 

love that charger.. omggg

 

I really just did the "chop" as an excercise in Photoshopping... however, your post got me to thinking.

The folks the Challenger is directed at is a more nostalgic, "hot rod", 60's-70's muscle car market segment. I kinda think that the styling is so diametrically opposite of the Challenger, that it would draw a completely different type of enthusiast, folks who may have been drawn more to foreign cars. Or those who've mistakenly viewed the late model Dodge/Chrysler performance cars as blunt force instruments, with the styling attitude of a sledge hammer.

As I was "designing" this chop, I was thinking of the demographic of people wanting a Viper, but for whatever reason, it's unrealistic. I saw this car as more of a Poor Man's Viper... with the added benefit of being a practical, daily driver.

I appreciate your response, you do bring up an interesting point... I just think with the proper marketing, a car like this would be viable, without cannabilizing sales of the Challenger or new Charger.