As much as I wish they would not have given us another badge engineered Van, at least unlike the Sprinter, there is something on it that makes it truly a Dodge (I do not recognize this stupid Ram division nonsense, it is and always will be Dodge in my eyes). This at least has a Chrysler powertrain in it. Time will tell about this strategy, the biggest sign will be if the GM vans maintain their popularity or if Dodge, Ford, Dumbler, and other players gain the market from them. My position is they should have kept the old school bodies but offered modern powertrains. For instance, instead of bringing over their ugly Euro division's junk, if Ford would have offered the current powertrain for the F-series, they would have found big improvements in fuel economy due to using a 6-speed tranny, having a decent V6 for a change, and having a halfway competitive V8 with technological improvements. Yes, some will make the point that some fleets might be turned off by them not having the interchange capability they had in keeping the same model for ever, and while I will admit that they is some truth to that, what do you think that coming up with a completely different van will do to help remedy that?
In my view, Chrysler should do like Nissan and make one from the Dodge Ram 1500. This way they can have economies of scale on parts, have an update powertrain, and have an the best platform and interior for no extra cost. If Nissan can make one from the very dated Titan, why can't Dodge from an competitive truck?