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Tundra takes sales from Ford, GM, Ram actually up a little

Tundra takes sales from Ford, GM, Ram actually up a little

  #1  
Old 05-02-2007, 11:04 AM
HankL
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Default Tundra takes sales from Ford, GM, Ram actually up a little

________Apr 07 Apr 06 +/- CY 2007 CY 2006 +/-
-----------------------------------------------------------
F-Series _56,692 64,749 -12.4 228,343 264,550 -13.7
Silverado 49,436 57,709 -14.3 202,151 203,062 -0.4
Ram ____31,503 30,814 +2.0 122,816 121,200 +1.0
Sierra ___16,849 17,179 -2.0 64,639 63,201 __+2.3
Tundra __14,200 8,837 +74.1 43,386 40,662 __+6.7
Titan ____4,922 6,425 -17.0 23,769 27,702 __-14.2
Mark LT ____678 1,021 _-33.6 2,906 4,619 ____-37.1
 
  #2  
Old 05-02-2007, 03:06 PM
tdmopar59
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Default RE: Tundra takes sales from Ford, GM, Ram actually up a little

the foriegn trucks are still at the bottom and then that stupid lincoln which is nothin more than an f150 with different logos
 
  #3  
Old 05-02-2007, 05:35 PM
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dustyloins
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Default RE: Tundra takes sales from Ford, GM, Ram actually up a little

The Tundra is still a rare site on the streets of this city where they're made!!! They advertise thema lot, but the American trucks are way, way more popular down here.....

Dusty
 
  #4  
Old 05-02-2007, 09:17 PM
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mb18
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Default RE: Tundra takes sales from Ford, GM, Ram actually up a little

American trucks are definitely more popular here in Central PA, too. In fact, I saw my 2nd Tundra ever today. (at least the 2nd one on the road...seen quite a few on the dealer's lot)

It's interesting to note how the Toyota's really only selling 3000 units better than last year at this time. The biggest losers here seem to be the F150...Chevy/GMC combined are selling on a few hundred units different this year than last, whereas Ford is down 36,000!!
 
  #5  
Old 05-02-2007, 09:52 PM
DevilsReject
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Default RE: Tundra takes sales from Ford, GM, Ram actually up a little

Well, I'm in Kentucky now and they cant keep the new Tundra's in stock around here.....they're really well put together trucks, and I'll say this....if not for a diesel Ram, I'd buy a Tundra....
 
  #6  
Old 05-02-2007, 10:08 PM
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MG42pillbox
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Default RE: Tundra takes sales from Ford, GM, Ram actually up a little



When a name sells, its a good thing. Whenonecan take a popular a name and copy something that already exists, "is a great sales year for Toyota.

Maybe Toyota should have just ordered ten million 2007 Dodge trucks with no interior, engines, or tranny… atleast then they would have a 5 star crash test rating and not look all that different after they tweak it ever so slightly on the outside. And then they can still overcharge by 10 or 15 grand....
[sm=TY.gif]


Kinda pathetic how5/6 year old Dodge trucksare safer, people will obviously believe a Toyota is great no matter how many tests it fails.
[sm=happybounce.gif]


I am trying to think of the number 1 most important consumer factor when buying an automobile. Im stupid, cant spell, cantthink, oh well.

tehehe
 
  #7  
Old 05-03-2007, 12:26 PM
HankL
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Default RE: Tundra takes sales from Ford, GM, Ram actually up a little

Apr 07 Apr 06 +/- CY 2007 CY 2006 +/-
-----------------------------------------------------------
Tundra 14,200 8,837 74.1 43,386 40,662 6.7

While I know that the Toyota philosophy is to be it for
"the long haul"
it is going to be very hard to get a positive return
on the $4.7 Billion investment
in the design of the new 2007 Tundra
and the new Texas main assembly plant & sub plants
if sales only go up by 5400 pickups per month.

Toyota supposedly lost quite a bit of money on the T100
because sales did not meet expectations
on a much lower total investment
to make the 1994-1995 model T100
relatively cheaply in existing Japanese factories
with existing designs of 4/6 cylinder engines and transmissions.

Even if the new Tundra 'sets the bar higher'
on pickup design with features like its 5.7 iForce V8 and 6 spd auto
{and brand competition is good for owners of pickups like us}
for Toyota stockholders it might still be a 'White Elephant'
in return on investment,
kinda like Ford's Edsel car...a worthy design that did not sell well.
 
  #8  
Old 05-03-2007, 12:46 PM
ViperGTS
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Default RE: Tundra takes sales from Ford, GM, Ram actually up a little

stupid lincoln which is nothin more than an f150 with different logos
And a $15,000 price difference
 
  #9  
Old 05-04-2007, 11:07 AM
HankL
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Default RE: Tundra takes sales from Ford, GM, Ram actually up a little

Since Ford seems to taken the greatest sales hit from the Tundra
they have come up with this new ad campaign:

http://www.autoblog.com/2007/05/01/m...st-commercial/
 
  #10  
Old 05-05-2007, 12:16 PM
HankL
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Default RE: Tundra takes sales from Ford, GM, Ram actually up a little

New York Times review of 2007 Tundra
----
May 6, 2007[/align] Behind the Wheel | 2007 Toyota Tundra
.
[/align] Going Where Toyota’s Never Gone Before By CHRISTOPHER JENSEN[/align] LAST year, when Nathalie Guiraudet heard that Toyota was making the next-generation Tundra much bigger, she began to fret about her vehicular future..
She thought the size of her 2002 Tundra was perfect for her needs. She could haul plenty of hay for her horse, Kismet. It was easy to back up (the truck, not Kismet) and the fuel economy was acceptable (both the Tundra and Kismet)..
But Toyota has its own needs, and these include growth. By finally offering a pickup big and powerful enough to compete with the Ford F-150 and the Chevrolet Silverado, Toyota says it might double Tundra sales, which totaled an unimpressive 124,500 in 2006, just a fraction of what Chevrolet or Ford sold..
While Ms. Guiraudet, who lives in Bethlehem, N.H., a town of 2,300 about 150 miles north of Boston, did not wish to interfere with Toyota’s apparent plan for galactic domination, she was dismayed. “It is like every good television show I ever liked,” she said. “It gets taken off the air.” So she responded to Toyota’s plan with a pre-emptive purchase: she bought a 2006 Tundra Access Cab..
Now the 2007 Tundra is on sale, assembled at plants in Indiana and Texas. The new model is about 5 inches taller, 4 inches wider and 10 inches longer than its equivalent predecessors. Gone is the front-end styling so reserved it suggested a meek effort to assimilate, not cause trouble. The 2007 design could not be more confrontational if it had revolvers mounted on the fenders like one of Roy Rogers’s cars. For Tundra, three is a recurring theme. There are three bed sizes, three cabs and three engines. The standard bed is 6-foot-7; the long bed is 8-foot-2; and the short bed is 5-foot-7. There is a Regular Cab with comfortable seating for two and a surprising amount of cargo space behind the seats. The Double Cab has just enough room for four six-foot adults to be comfortable; access to the rear is through short forward-hinged doors. Last is the four-door CrewMax, imposing because the cab is so large it suggests an auditorium on wheels. Inside there is so much room it feels more like a large sport utility than a pickup. Its amazing 44.5 inches of rear legroom is almost 10 inches more than the Double Cab’s, making it entirely suitable for family transportation..
A 236-horsepower 4-liter V-6 is available, but only on two-wheel drive Regular Cab and Double Cab models. With a five-speed automatic, it is rated at 17 m.p.g. in town and 20 on the highway, which is less than last year. A 4.7-liter V-8 is rated at 271 horsepower at 5,400 r.p.m. and 313 pound-feet of torque at 3,400 r.p.m. It comes with a five-speed automatic. Despite the increase in the Tundra’s size, the fuel economy estimate is unchanged from last year: 15 m.p.g. city and 18 highway for a four-wheel drive. New this year is a 5.7-liter V-8 rated at 381 horsepower at 5,600 r.p.m. and 401 pound-feet of torque at 3,600 r.p.m. It comes with a six-speed automatic. Demand for this engine — more than 70 percent of new Tundras have it — has been greater than expected..
With four-wheel drive, this engine is rated at 14 m.p.g. city and 18 highway. I averaged 18 m.p.g. on a 239-mile Interstate cruise at 65 m.p.h..
Prices on the Tundra start at $22,935 for a two-wheel drive Regular Cab. The least expensive four-wheel-drive model is a Regular Cab, at $27,125. The most expensive Tundra is $42,495: that’s the CrewMax with four-wheel drive and the 5.7-liter V-8. The Tundra’s base prices are high compared with the new Chevrolet Silverado’s. But the Tundra offers more standard equipment on base models, including life savers like an electronic stability control to deal with skids and side curtains to provide head protection in a side-impact crash. My test truck was a Double Cab in the midlevel SR5 trim. It had the standard bed, four-wheel drive and the 5.7-liter V-8. The base price was $31,805. Options included an upgraded stereo and power front seats, bringing the total to $34,648..
Toyota says the design and engineering were done in the United States, so it is not surprising that the front seats are wide American-size berths. The basic controls are large and easy to use, and there are plenty of storage areas. But there are hints of cheapness, like the balky mechanism on the lid of the huge storage compartment between the front seats. Another goof: On a CrewMax that I examined, the gap between the hood and fender was far bigger on one side than the other, a surprising flaw given Toyota’s reputation for precision manufacturing..
At highway speeds the Tundra is quiet unless it has the winglike tow mirrors (an option that lets a driver see around a trailer), which generate a huge amount of wind noise. When it comes to working for a living, Toyota says the new Tundra can tow 10,800 pounds with the 5.7-liter V-8 and rear-drive, up from 7,100 pounds last year. The payload — the combined weight of cargo and passengers — ranges from 1,335 to 2,065 pounds. The front suspension is independent and the rear has a solid axle. Even on a bad road the standard suspension provides a comfortable ride, although it can be a bit bouncy when there is no weight in the cargo bed. I also tried a Tundra Double Cab with the optional off-road suspension. The ride was stiff — almost harsh on anything but smooth pavement — but the body motions were tightly controlled..
The 5.7-liter V-8 and six-speed automatic are terrific, providing such vigorous acceleration it is easy to forget that Double Cab or CrewMax Tundras can weigh 5,700 pounds. The rack-and-pinion steering makes a good connection with the driver, and with either suspension the Tundra handles well. No pickup truck is a charmer when it comes to a challenging road. These are work trucks, after all. But the Tundra is surprisingly responsive, taking on turns far more quickly than I expected in a vehicle that is so heavy. Though the brake pedal feels soft, all Tundras are well equipped for stopping, with ventilated disc brakes in the rear; the Silverado 1500 still uses drums. Four-wheel discs should provide better stopping in repeated use. The part-time four-wheel-drive system splits the power evenly between the front and rear wheels. Unfortunately, engaging the four-wheel drive disables the electronic stability control precisely when you might want it the most — on a slick surface. It is very positive that Toyota has made electronic stability control standard on the Tundra, but not having it when four-wheel drive is engaged is “a major flaw,” said David Champion, the auto testing director for Consumer Reports. Toyota says stability control cannot work with its four-wheel-drive system, whose design was chosen because it is particularly rugged. But the electronic stability control of the new Silverado works with a part-time system that also splits the power evenly front and rear, and G.M. claims that it, too, is rugged..
In 35 m.p.h. frontal crash tests conducted by the National Highway Traffic Safety Administration, the Tundra Regular Cab did not fare as well as the new Silverado, Dodge Ram or F-150 regular cabs. The Tundra got four out of five stars, while the Chevrolet, Dodge and Ford each got the highest five-star rating. In a more demanding 40 m.p.h. offset crash test conducted by the Insurance Institute for Highway Safety, a Tundra Double Cab got a “good” rating, the same as the F-150 Super Cab, the Nissan Titan King Cab and Dodge Ram Quad Cab. The institute has not yet tested the new Silverado. So will the Tundra hurt the domestic pickups? Sure it will. Maybe not instantly, but Toyota’s success has been based on persistence and patience. The new Tundra is vastly more competitive than the previous model, and its ride and handling are superior to the aging Ford F-150 and Dodge Ram. But without a back-to-back drive, the Tundra is not spectacular enough to be declared a victor over the impressive Silverado..
On a micro level, where does all that leave Ms. Guiraudet? After a two-hour drive she was impressed with the 2007 Tundra’s handling and power and said that one day she might, indeed, buy the bigger model. “I like being a little person in a big truck,” she confided. But, since Ms. Guiraudet’s primary requirement involves hauling hay for Kismet, perhaps the final decision will depend on fate: whether the horse or the 2006 Tundra lasts longer.
 

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