http://www.moderntiredealer.com/t_in...p;storyID=8071

sample quote

Micali said that over the next two decades, Michelin will "dramatically improve tire performance in three crucial areas:

* "We will double tire wear life in order to reduce the amount of raw materials needed by half.

* "Michelin will reduce tire rolling resistance for passenger car tires by an additional 50%.

* "We will also substantially reduce braking distance in order to enhance safety.

"Michelin's objective is to ensure that by the time the number of vehicles worldwide doubles, the total tire-related consumption of fuel and raw materials for each such vehicle will be halved."