By Patrick Rall
The Chrysler Group has announced the first bits of pricing information for the 2014 SRT Viper and for those prospective buyers looking to put the “base” Viper (non-GTS) in their driveway or garage – it will cost you $2,000 more than it would to buy the base 2013 Viper. However, this price increase comes due to a handful of new standard features that were part of pricey option packages for the 2013 model year Vipers so when you consider what you are getting for that $2,000 – the 2014 Viper is actually a better value than the 2013 Viper.
The 2013 SRT Viper carried an MSRP of $97,395 which jumped to $101,990 when you factored in the $1,995 destination fee and the $2,600 gas guzzler tax. The 2014 SRT Viper is attached with the same destination fee and gas guzzler tax but with an MSRP of $99,395. – the final price of the 2014 base model Viper comes to $103,990.
While some people (many of whom won’t be able to afford any Viper anytime soon even if they were only $50k) are grumbling about the price increase, it should be pointed out that the jump in the 2014 SRT Viper price is not your average “it costs more because it is a new model year” price hike. The 2014 SRT Viper now features standard HD Radio with Navigation, a 12 speaker Harmon Kardon sound system featuring dual subwoofers and the ParkView Back-up Camera system. That 12 speaker Harmon Kardon sound system was a $1,995 option for the 2013 Viper base model while the back up camera, the HD Radio system and the navigation setup were all included in the $2,500 Grand Touring Package so getting a 2013 SRT Viper with those now-standard features would have cost you $106,485. In other words, the 2014 SRT Viper has an MSRP that is $2,000 more than 2013 models but the company has added $4,495 worth of new standard features – thus making the 2014 SRT Viper the better bargain.
The price of the 2014 SRT Viper GTS remains unchanged with an MSRP of $121,895 and a final price (with gas guzzler tax and destination fees) of $126,490. There has been no pricing announced on the 2014 SRT Viper TA at this point.