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    2013 viper gts red 600

    The Chrysler Group has announced the first bits of pricing information for the 2014 SRT Viper and for those prospective buyers looking to put the “base” Viper (non-GTS) in their driveway or garage – it will cost you $2,000 more than it would to buy the base 2013 Viper.  However, this price increase comes due to a handful of new standard features that were part of pricey option packages for the 2013 model year Vipers so when you consider what you are getting for that $2,000 – the 2014 Viper is actually a better value than the 2013 Viper.

    The 2013 SRT Viper carried an MSRP of $97,395 which jumped to $101,990 when you factored in the $1,995 destination fee and the $2,600 gas guzzler tax.  The 2014 SRT Viper is attached with the same destination fee and gas guzzler tax but with an MSRP of $99,395. – the final price of the 2014 base model Viper comes to $103,990.

    2014-srt-viper-ta_100422031_l

    While some people (many of whom won’t be able to afford any Viper anytime soon even if they were only $50k) are grumbling about the price increase, it should be pointed out that the jump in the 2014 SRT Viper price is not your average “it costs more because it is a new model year” price hike.  The 2014 SRT Viper now features standard HD Radio with Navigation, a 12 speaker Harmon Kardon sound system featuring dual subwoofers and the ParkView Back-up Camera system.  That 12 speaker Harmon Kardon sound system was a $1,995 option for the 2013 Viper base model while the back up camera, the HD Radio system and the navigation setup were all included in the $2,500 Grand Touring Package so getting a 2013 SRT Viper with those now-standard features would have cost you $106,485.  In other words, the 2014 SRT Viper has an MSRP that is $2,000 more than 2013 models but the company has added $4,495 worth of new standard features – thus making the 2014 SRT Viper the better bargain.

    The price of the 2014 SRT Viper GTS remains unchanged with an MSRP of $121,895 and a final price (with gas guzzler tax and destination fees) of $126,490.  There has been no pricing announced on the 2014 SRT Viper TA at this point.

     
     
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