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    scat pack safety ad

    The Chrysler Group recently registered the trademark for the Scat Pack name, leading some people to believe that the Dodge Scat Pack and the associated enthusiast club could be returning after a 42 year hiatus.  The re-invention of the Scat Pack could lead to new enthusiast-aimed marketing campaigns, Dodge Scat Pack apparel and collectables, a Dodge newsletter and maybe even some low cost special edition packages – all of which would help improve the performance theme of the Dodge brand.

    The original Scat Pack was introduced in 1968 for the Dodge brand and the first grouping of vehicles included in the Scat Pack program featured the Charger R/T, the Coronet R/T, the Coronet Super Bee, the Dart GTS and the Dart Swinger 340.  These vehicles teamed up for special print ads and marketing material that used a colorful bee fitted with tires instead of legs and an engine mounted on his back.  In addition to some posters that have become huge collector’s items in the Mopar world, Dodge offered up various wearables like shirts, hats and jackets.  Finally, while the original Scat Pack cars didn’t get any performance modifications, they did get some stripes and Scat Pack emblems like the one shown here.

    In 1970, the Dodge Scat Pack got a little bigger with the addition of the new Dodge Challenger R/T and the Dodge Charger Daytona – which was technically a 1969 model year vehicle.  1970 also saw the introduction of Scat Pack Club.  For $3 a year, Scat Pack Club members got a membership card, a free Direct Connection catalog, an embroidered patch, a club sticker, access to special Scat Packages that ranged from appearance upgrades to high performance engine packages and two different publications – Dodge Performance News monthly and Dodge Scat News Quarterly. These both offered fans news on fast moving Dodge products from the both professional racing world as well as information on how to make their own cars faster.

    The Scat Packages from Mopar were (in my opinion) the most exciting part of this program with something for all Dodge lovers from mild to wild.  Those who just wanted their already-powerful Scat Pack cars to have a more unique look could opt for simple dress up packages while those owners who wanted lots more power could pick Mopar performance packages that added things like intake/carb/headers or the six pack intake manifold.

    In 1971, the Dodge Charger Super Bee replaced the Coronet Super Bee in the Scat Pack and with the introduction of the new Dodge Demon 340 – that model also joined the Scat Pack lineup.  Unfortunately, 1971 was also the final year for the Scat Pack.

    The modern Scat Pack could take a very similar approach with a club program that includes amenities like a newsletter, a membership card, a sticker and maybe a shirt or something in addition to a modern Scat Pack vehicle lineup.  The Charger R/T, Challenger R/T, Dart GT, Durango R/T and perhaps the SRT variants of the Charger (including the Super Bee) and the Challenger could be included in this new Scat Pack lineup – helping to emphasize the performance aim of the modern Dodge brand with something as simple as some decals or stripes on the vehicles.

    Source: Automotive News

     
     
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